THE ROLE

OLIPOP is looking for a Director of Sales - Northeast to represent us in the Northeast. In this role you’ll prioritize your time to focus on the highest impact areas, while working with and inspiring our DSD partners, third-party sales resources, retailers, and dynamic team to deliver a whole greater than the sum of its parts. You’ll be leading, managing, and owning the business across the northern East Coast. With laser focus, you’ll be exploring and driving new opportunities, while also building on the high velocities we’re already seeing in the market. 

This role will work closely with the Vice President of Sales and broader team to further the development, sales, and promotion of the brand while building brand loyalty across all sales channels. If you’re looking for a fast pace, personal growth, responsibility and a lot of fun along the way, then this is a role you’ll thrive in.

REPORTS TO

Vice President, Sales

RESPONSIBILITIES

• Collaborate with senior management, marketing, and national accounts to communicate and execute against company strategic direction, priorities, and financial guardrails.
• Establish and manage partnerships with DSD distributors and regional food brokers.
• Establish and communicate a monthly volume and distribution plan to achieve overall objectives in the market.
• Translate national business strategy into clear and locally executable plans and focus resources accordingly within the territory.
• Negotiate funding agreements with distributor partners for all channels of trade. 
• Design and implement incentive programs intended to guide distributor organizations in achieving sales objectives.
• Execute and evaluate rolling forecasts against annual plans on a monthly basis.
• Leverage key consumption data sources, developing fact-based plans and solutions.
• Manage key retailers: establish promotion calendars, new items, trade spend investment, post-promo analysis, and retail programs.
• Build innovative presentations for total business and distribution partners designed to initiate an action-oriented response.
• Lead, motivate, mentor, coach, and train a team of Regional Managers to deliver results by establishing measurable goals by territory and customer.
• Provide category management leadership and marketplace insights and analysis.
• Conceive of and execute big-picture short and long term plans for portfolio architecture, territory expansion, marketing support, budgets, sales forecasts by SKU, and distributors. Create vision, goals, strategies, objectives, and tactics.
• Accountable for cost containment, sales growth, revenue and profit growth.

QUALIFICATIONS

• Holistic sales skills to align to our strategic goals including:
  • Use of data and data-based story telling
  • Identification of primary and backup strategies
  • Getting that mammoth! Tackling each day with pursuit and vigilance.
  • A high EQ approach to selling and leading a team.
• Deeply passionate about Olipop and inspired by what we represent. Has the desire and hunger to make an impact.
• People leader with demonstrated experience managing a field sales team through servant leadership.
• Obsession for understanding customer behavior: lives, breaths & dreams about how to better reach and understand our consumers.
• Enthusiastic and comfortable working in an early stage company. Ability to think rapidly in a growing and changing environment.
• Experience in the Natural Products Industry and relevant classes of trade with CPG selling background in (refrigerated/ambient/frozen) spaces highly preferred.
• Established relationships and experience working with key retail accounts and multiple distributors across multiple channels.
• Ability to take initiative and work autonomously – you can run with something from beginning to end.
• Works well with ambiguity – can navigate in the grey and asks the right questions to get at the solution.
• Analyze opportunities quickly and have an ability to execute company goals efficiently.
• Resourcefulness to improvise and adapt to deal with daily challenges via creative problem solving.
• Strong planning, organization and project management skills, along with excellent interpersonal, written/oral communication and presentation skills. Full competence with G-Suite and Microsoft Suite.
• 5-10 years of experience in sales within a consumer-packaged goods company.
• Proficient in Data Tools (SPINS, Retailer Portals) and Trade Math (selling price, margins, etc.).
• Clean driver’s license, reliable transportation and proof of insurance.

Our ideal candidate will be located in the Northeast Region of the US. There will be frequent travel in this region, north of Virginia.

Ideal states for candidates to reside include: New York, New Jersey, Connecticut, Pennsylvania 

COMPENSATION:

$120,000-$130,000 base salary plus bonus