Job Number: 47532

Marketing Director

Job Description:

Our client, a national benefits brokerage firm with locations in the Carolinas, is looking for a Marketing Director to join their team! This role will be responsible for setting up, implementing, and managing the overall companys external digital marketing strategy. The ideal candidate will play a crucial role in achieving our business goals and objectives. Results driven experience is a must, as well as a big passion for digital technologies and various digital marketing channels to drive growth. You will be connected to a marketing team that believes in high performance, collaboration, authentic communication, open feedback, and overall excellence. You will also have opportunities to manage a wide variety of marketing initiatives, including developing thought leadership content through collaboration with subject matter experts, writing, designing and distributing marketing and sales materials as well as planning and executing campaigns.

Responsibilities:

• Work with a team to develop and execute a comprehensive marketing strategy to drive brand awareness and lead generation for the companys financial services offerings.

• Design tactics focused on engaging individuals including brand building and demand generation activities while understanding and implementing compliance guidelines and scalable procedures.

• Analyze marketing performance and identify opportunities for improvement.

• Monitor and report on activities, programs, and campaigns to measure success/return on investment (ROI)

• Develop and implement a data-driven marketing strategy to reach individuals across various channels.

• Develop and execute thought leadership initiatives to position our firm as a trusted advisor in the wealth management space.

• Partner with internal stakeholders including a team of financial advisers and investment professionals to understand business needs and develop targeted client acquisition and retention strategies

Education Requirements:

• Bachelors degree in Marketing, Communications, Public Relations, Information Design, Economics, Business, Finance, or related field.

Desired Background/Skills:

• 8 years of marketing experience in financial services, wealth management, investment management, or custodial space.

• Demonstrated ability to write, design and deliver content through campaigns in a B2B environment.

• Demonstrated experience working with much of the following: social, (LinkedIn, Instagram, Twitter, FB, etc.) digital, (Hubspot, Salesforce Marketing Cloud, Microsoft Dynamics, WordPress, Google Analytics), design (Canva, InDesign, PowerPoint), as well as one or more organizational platforms and Microsoft Office.

Qualifications:

• Display a proven ability to deliver high-quality, engaging and impactful consumer education and communications strategies and assets that drive business outcomes.

• Experience working cross-functionally, especially across marketing, sales, and client services.

• Specific understanding of how to assess needs and opportunities, and to develop and execute a plan that achieves company objectives.

• Demonstrated record of successfully executing high-quality projects with independence and confidence.

• Ability to multi-task, prioritize multiple deadlines, and coordinate support.

• Exceptional communications, prioritization, and time management skills.

• Highly organized work style with a rigorous attention to detail and strong analytical ability.

• Strategic, metrics-driven mindset and a demonstrated commitment to driving results.

• Excellent writing and communications skills.

• Strong verbal and presentation skills

• Self-motivated and proactive approach

• Able to work in a very fast-paced environment

Other Information:

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Greene Resources is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.