Program Analyst - Publishing Services Responsibilities:

• Manage a portfolio of developer partners and guide the creation of developer-led go-to-market plans focused on paid campaigns, creative optimization, and other scaling strategies.
• Secure stakeholder buy-in for measurement frameworks and collaborate with stakeholders to ensure service alignment with broader strategic initiatives.
• Collaborate with cross-functional stakeholders, including Data Analytics / Data Science and Product Marketing Managers, to develop said measurement and tracking methodologies to assess the effectiveness and impact of program services.
• Support relevant vendor management, execution, and reporting.

Minimum Qualifications:

• 5 years experience in marketing management or user acquisition, with a preference for experience in games
• Demonstrated experience crafting growth campaigns for video games or consumer-oriented applications
• Demonstrated experience with analytics and measurement tools related to campaign tracking
• Experience working with or consulting developer partners
• Experience overseeing or managing and optimizing user acquisition campaigns
• Familiarity with large advertising platforms (including Facebook, Snap, Tik Tok, and Google) and general attribution methods
• Proven project management skills with experience managing multiple agencies, production partners, and vendors
• Proven communication, influencing, and problem-solving skills
• Resourceful, action-oriented with the experience to get things done independently
• Bachelor’s Degree or equivalent experience

Preferred Qualifications:

• Exceptional interpersonal skills and experience to develop strong working relationships inside and outside Meta
• Excellent communication skills
• Experience to meet multiple objectives in an entrepreneurial environment

About Meta:Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.