Overview

The Director of Marketing is responsible for the promotion of concerts, sporting events, conventions and other events / activities within the facility, while developing creative marketing campaigns that promote public/community awareness. This position is responsible for maintaining relationships with media partners, and ensuring fulfillment of contracts while overseeing the media buying and billing process. This individual will manage, supervise and coordinate all the activities of the Marketing department to reach budget goals and generate revenue for the facility. The Director of Marketing will implement marketing plans, manage event advertising budgets and promotions and ensure successful sales for events.

This role will pay a salary of $65,000 to $75,000.

For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).

Responsibilities

• Provide marketing support for concerts, family shows, sporting events, conventions, and other miscellaneous events / activities
• Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ticket sales and other revenue streams, such as third party partnerships, new media avenues, Food and Beverage, and non-traditional marketing opportunities for the facility and its events.
• Aggressively create new ways to sell tickets
• Work with sales team to market the venue for conventions, banquets, meetings and tradeshows
• Provide support to sales team with creative collateral for sales presentations and outreach to include: brochures, website enhancements, social media campaigns, and other creative assistance to enhance sales efforts for events, suite sales, club ticket sales and sponsorships
• Assist in public relations efforts such as media releases, story pitches, media drops, interviews,
• Participate in the development and implementation of annual marketing goals, objectives, and management of department budget
• Manage and coordinate all marketing, advertising and promotional activities, including development of marketing plans.
• Negotiate contracts with media and promotional partners
• Explore non-traditional marketing opportunities for the facility and its events
• Develop, monitor and evaluate annual marketing budget
• Create, prepare and implement advertising and promotional plans for booked events
• Communicate daily with media partners, promoters and entertainment agencies to maintain cooperative, positive relationships
• Track, analyze and compare event sales information
• Be involved with the community and act as the voice for the venue
• Manage event settlement packets, including collecting invoices, coding and creating a back-up packet
• Develop collateral, including fliers, newsletters, websites, posters, postcards and email blasts
• Manage day-to-day promotions and event activities
• Responsible for the management, content creation, and growth for all venue social media platforms such as: Facebook and Instagram
• Create social media campaigns to engage customers, vendors, sponsors and community, collect data and generate awareness for new items and specials
• Prepare written letter of agreements including negotiating terms
• Prepare weekly corporate marketing reports and participate in monthly conference calls with other Oak View Group entities
• Coordinate marketing efforts between promoters, artist management and local media
• Direct and plan promotional projects and coordinate focused marketing programs developed to enhance overall building image and reputation.
• Update website, marquee and in-venue digital systems
• Manage and grow database and develop email campaigns
• Work in conjunction with Group Sales and Premium Services managers to maximize revenues.
• Recruit and assist managing student intern recruitment and assignments
• Responsible for the creation of the Annual Report and Annual Venue Marketing plan
• Explore non-traditional marketing opportunities for the facility and its events
• Interpret the venue customer experience through surveys and other means and aggregate results for presentation
• Research, analyze and monitor industry factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized
• Conduct focus groups and market research
• Perform all other duties as required

Qualifications

• Bachelor’s Degree or better is preferred from an accredited college or university with major coursework in marketing, public relations, business administration or other related field
• Minimum of 6 years of increasingly responsible experience in sales and/or marketing required, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
• Knowledge of marketing and advertising/sponsorship program development
• Proficient with media buying, promotions and public relations
• Knowledge of ticketing platforms and marketing assets available
• Knowledge of Website maintenance
• Ability to work with wide array of client groups, vendors and business partners enterprise-wide
• Analytical skills to forecast and identify trends and challenges using website analytics
• Basic computer proficiency: Outlook, Excel, Word, and PowerPoint
• Proficiency with publishing software such as Microsoft Publisher, Illustrator and Adobe Photoshop
• Excellent verbal and written communication skills
• Must be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff and the general public
• Digital expertise with various digital channels including website optimization, social media, and data acquisition
• Demonstrated experience influencing peers and leadership teams
• Ability to operationalize a strategy
• Flexible skill set that can be applied across a variety of relationships/situations
• Demonstrable track record of success
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
• Ability to work nights and weekends as required

Vaccination Statement

The intellectual/social, physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Intellectual/Social Demands:

• While performing the essential functions of this job, the employee is continuously asked to multi-task under time limits. Position requires constant attention to precise details and accuracy of specified standards including following simple to complex (more than 3 steps) instructions, and concentration which frequently extends beyond 30 minutes at a time. Employees in this role will constantly be in leadership role; this requires directing others either verbally or in writing to complete tasks in prescribed time frame. This position also requires constant use of interpersonal skills including ability to direct/motivate/inform staff and foster collaboration, being able to recognize and resolve conflicts, being able to openly communicate in writing and verbally with clients.

Physical Demands:

• While performing the essential functions of the job, the employee constantly operates a computer and other office devices such telephones, copy machines, fax machines, etc.; occasionally moves about inside the office to access storage areas, cabinets and office machinery; constantly moves about the arena and event sites before, during and after events to service clients and supervise staff; constantly communicates via telephone, email and in-person with others to exchange accurate information. Additionally, the employee frequently lifts and moves facility equipment, supplies and/or tools. Employee will constantly move about inside and outside various areas of the facility before/during/after events; position will require employee to frequently bend, stoop, or crouch in order to set-up, tear down or clean in various areas of the building and grounds. Employee will as needed operate various machines in cleaning and maintenance of building; employee will constantly communicate via radio and in-person with staff to exchange accurate information. Employee may frequently be required due to business demands and event operations to lift and/or move up to 75 pounds.

Work Environment:

• The duties of this position are performed indoors and occasionally outdoors in the weather conditions prevalent at the time. The noise level in the work environments is usually moderate to loud during events and minimal during non-event times.