NYU Langone Health is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children's hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, and NYU Grossman School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. At NYU Langone Health, equity, diversity, and inclusion are fundamental values. We strive to be a place where our exceptionally talented faculty, staff, and students of all identities can thrive. We embrace diversity, inclusion, and individual skills, ideas, and knowledge. For more information, go to nyulangone.org, and interact with us on LinkedIn, Glassdoor, Indeed,Facebook, Twitter, YouTube and Instagram.

Position Summary:
We have an exciting opportunity to join our team as a Director of Integrated Media Strategy.
The Director of Integrated Media Strategy at NYU Langone Health (NYULH) is a leadership role responsible for driving the strategy and development of innovative, audience-centric media plans tailored to diverse patient segments and healthcare professionals. This role will shape a new level of integrated, data driven paid media strategies for the Communications & Marketing (C&M) department. 
Reporting directly to the Sr. Director, Program Measurement and Strategy, this role owns the media investment and 360 media integrations across paid, owned, and earned channels. This high-visibility role involves close collaboration with a dynamic marketing strategy team and cross-functional NYULH stakeholders in order to ensure alignment with the health system's mission to drive brand reputation and appointment volume.

Job Responsibilities:

Strategy & Planning

• Partner with the Sr. Director of Program Measurement and Strategy to develop the media strategy for integrated marketing campaigns that drive C&M goals. Specifically own the end-to-end strategy, planning, implementation, integration and execution process of paid media across full funnel investments
• Lead media agencies to drive integrated media strategies and oversee the creation of tactical media plans that drive significant impact and move both brand and institutional metrics
• Ensure paid strategies are integrated into a broader 360 strategy encompassing traditional, digital, social, search, and brand partnerships among other channels
• Develop a learning agenda of testable hypotheses to improve the efficiency of ad spend and continuously identify/ideate on high-potential creative and/or content assets. Ensure each campaign is approached with a rigorous test and learn mindset (audience creative media test and learns)
• Work closely with agency and media partners to identify opportunities for alpha and beta tests
• Champion impactful paid media storytelling across audience journeys in partnership with cross-functional teams (Brand Experience, Content Development and Strategy, Enterprise Communications, and Media Relations), ideating new creative and/or content media strategies that resonate with priority audiences and drive conversion
• Leverage insights, learnings, and audience measurement modeling to help determine the right channel mix
• Stay abreast of industry trends and emerging media opportunities, integrating these insights into media planning strategies
• Develop and grow partnerships with current or emerging leaders in media and technology
• As needed, develop new processes with C&M team members to ensure ads follow best practices and iterate based on past learnings
• Manage direct report(s) as applicable
• Proactive project management leadership, including but not limited to managing reporting on project status, deliverables and refining processes between teams

Collaboration

• Collaborate closely with other C&M teams (Brand Experience, Content Development and Strategy, Enterprise Communications, and Media Relations) to develop paid strategies while ensuring cross-channels campaigns are integrated and cohesive
• Collaborate with team leads on development of learning agenda, and KPIs to measure and optimize integrated marketing campaigns
• Build strong, positive relationships across cross functional departments within the organization
• Work effectively within a highly matrixed organization

Performance and Reporting

• Oversee media agency teams in weekly/monthly/quarterly campaign reporting efforts and align on optimization recommendations
• Lead media agency team in recapping performance and providing insights to campaign leads and integrated agency teams that aid in making optimization decisions for future campaigns
• Continuously monitor and analyze campaign performance, making data-driven adjustments as necessary to optimize results
• Support the analytics teams to ensure upper, mid and lower funnel KPI alignment with media plans
• Partner with marketing analytics teams to develop, implement, and continuously validate robust measurement/attribution approaches. Leverage insights to bridge the gap between media channels and help the C&M team better understand ROI of paid media spend
• Prepare and deliver presentations to executive leadership to support strategic decision-making and track performance, including budget reviews, performance updates and ad hoc analysis

Budget Management

• Partner with business operations and C&M leads on budgeting and financial planning for all department campaigns, inclusive of annual planning, quarterly outlooks, and accounting processes
• In partnership with the Sr. Director, Program Measurement and Strategy, manage all media financial and budget needs. Ensure budget aligns with the brand strategy and organizational goals

Minimum Qualifications:
To qualify you must have a A minimum of 10 years of experience working within the media space, with a focus on integrated media strategies
Ability to connect media strategy and execution to institutional objectives like growing volume, driving brand equity and salience
Deep knowledge and experience activating on traditional and non-traditional media channels and how to achieve success within each
Strong analytical ability with media optimization skills, including audience strategy, channel mix planning and budgeting
A rich understanding of measurement and attribution - experience across many analytic capabilities (MMM, MTA, etc.) to deliver ROI and conversions
Proven success in working in a highly matrixed organization with strong collaboration and influence skills
Excellent communication and interpersonal skills, with the ability to effectively collaborate with team members, stakeholders, and vendors

Preferred Qualifications:
Proven experience in pharmaceutical and HCP marketing, with a deep understanding of this unique audience and how to effectively reach and engage them
Previous experience handling complexity and working with speed flexibility and agility, ability to thrive in a fast-paced, entrepreneurial culture
Established track record of cultivating relationships with executive leadership
Masters degree in marketing, business, or related field

Qualified candidates must be able to effectively communicate with all levels of the organization.
NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.
NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sex, sexual orientation, transgender status, gender dysphoria, national origin, age, religion, disability, military and veteran status, marital or parental status, citizenship status, genetic information or any other factor which cannot lawfully be used as a basis for an employment decision. We require applications to be completed online.
If you wish to view NYU Langone Health's EEO policies, please click here. Please click here to view the Federal "EEO is the law" poster or visit https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm for more information.

NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $146,384.38 - $195,000.00 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

To view the Pay Transparency Notice, please click here