Director of Media Relations

• This vacancy is only open to 1) current permanent city employees serving in the Administrative Community Relations Specialist civil service title or 2) on leave from the title or 3) permanent city employees in or on leave from a comparable title (e.g. Administrative Staff Analyst or Administrative Manager) or 4) employees who are reachable on the ACRS or a comparable civil service list.

• Develop and implement comprehensive media strategies to promote NYC Parks Department initiatives, events, and programs. Collaborate with internal stakeholders to align media efforts with organizational goals and priorities.
• Work closely with the Assistant Commissioner for Communications to manage sensitive press issues as well as crisis communications. Advise the Commissioner, senior agency leadership, and City Hall on these issues.
• Cultivate and maintain relationships with local and industry-specific media outlets.
• Proactively pitch stories to share the agency and administration’s topline messaging.
• Organize and facilitate media briefings, press conferences, and interviews.
• Manage and assign all incoming press requests and act as the first line of approval on responses to all incoming media inquiries.
• Collaborate with internal departments to ensure consistency in messaging across all communication channels.

• Current City Employees please include your ERN and Job ID# 632337 on your cover letter and resume.

• Posting period extended to 05/03/2024. Previous applicants to Job ID# 621369 are still under consideration and need not reapply.

1. A baccalaureate degree from an accredited college or university, accredited by regional, national, professional or specialized agencies recognized as accrediting bodies by the U. S. Secretary of Education and by the Council for Higher Education Accreditation (CHEA) and four years of satisfactory, full-time community liaison, community organization or community relations experience, at least two years of which must have been in a broad administrative or policy-making capacity with responsibility for planning, organizing, coordinating, developing, evaluating and/or administering a large community service program or activity; or
2. A four-year high school diploma or its educational equivalent approved by a State's Department of Education or a recognized accrediting organization and eight years of satisfactory, full-time experience as described in "1" above, at least two years of which must have been in a broad administrative or policy-making capacity with responsibilities as described in "1" above; or
3. Education and/or experience equivalent to "1" or "2" above. Undergraduate education above the high school level may be substituted for the community liaison, community organization or community relations experience, but not for the two years of broad administrative or policy-making experience described in "1" above, at the rate of 30 semester credits from an accredited college or university (as described above) for each year of experience, up to a maximum of 4 years. Graduate education beyond the baccalaureate degree may be substituted for the community liaison, community organization or community relations experience, but not for the two years of broad administrative or policy-making experience described in "1" above, on the basis of 30 graduate credits from an accredited college or university (as described above) for each year of experience, up to a maximum of 2 years. However, all candidates must possess a four-year high school diploma or its educational
equivalent approved by a State’s Department of Education or a recognized accrediting organization and two years of full-time experience in a broad administrative or policy-making capacity with responsibilities as described in "1" above.

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.