Job Details

Position Overview

The Marketing & Leasing Specialist is responsible for providing a market-leading customer experience to prospective renters, residents, business partners, and community guests. In addition to leasing available apartments and customer service tasks, the Marketing & Leasing Specialist will serve as the lead for creating and executing strategic social media campaigns, outreach marketing / partnership opportunities, and elevating the Preferred Employer Program in order increase qualified traffic and boost leasing velocity. The ideal candidate will have experience with stabilized and lease-up communities, and have ateam-orientated mindsetand All In attitude.

Position Authority

The Marketing & Leasing Specialist does not have direct authority over on-site personnel.

Essential Functions

Marketing

• Establish strategic partnerships Preferred Employers and local entities.
• In conjunction with the marketing team, analyze traffic count, source, and quality.
• Review market surveys, conduct comp shops, and be in the know of upcoming new products / comps in the market.
• Meet with marketing team to go over website updates or needs.
• Create content and post on community social media accounts (Instagram, Facebook, YouTube, etc.) a minimum of 3 times a week or as recommended by Community Manager, or as advised by Regional Manager and Director of Marketing.
• Maintain, and continuously add to, a shared file of social media content (community and unit photos, videos, etc.)
• Conduct bi-weekly ILS and website audit to ensure accuracy.
• Audit and maintain inventory of marketing collateral.
• Provide prospect feedback and insight on pricing calls.
• Track success and feedback of outreach events.
• Research local marketing partnership opportunities.
• Create and appropriately post marketing flyers.
• Contribute to Online Reputation Management (ORM) score goal of 4.5 stars by facilitating 3 positive reviews per month.
• Meet with Community Manger and Leasing Manager monthly to:
  • Review current and projected NRI and occupancy trends, move-ins needed to meet budget, prospect feedback and sources, and overall leasing performance.
  • Maintain and track marketing and outreach budget.
  • Review online reputation management score and create initiatives as needed.
  • Present upcoming outreach marketing initiates and plan of execution.
  • Provide feedback, and success rate of past outreach marketing initiatives.
  • Propose local partnership opportunities and/or event requests (including purpose, price, and ROI potential).
  • Review marketing collateral inventory count and/or make marketing collateral purchase requests (collateral type, design, purpose, and price must be included in request).
  • Make recommendations to Preferred Employer Program additions, removals, and/or incentive packages / offers.
  • Present upcoming social media initiates and creative content plans.

Leasing / Sales

• Lease available apartments. Sell the features and lifestyle of the communities.
• Conduct high-quality follow-up via KNOCK (prospect management tool), following the weekly goal of 3 follow ups / hot lead benchmark.
• Utilize relationship-sales techniques to balance prospect needs with available units.
• Effectively build the value of the asset by demonstrating product knowledge and feature / benefits of the available unit(s), community offerings, and amenities.
• Confidently walk a prospect through the application process.
• Maintain a 90% KNOCK (prospect management tool) engagement score.
• Maintain at least an average of 30% closing ratio (tour to application conversion) / quarter.
• Maintain at least an average of 45% prospect to tour conversion / month.
• Demonstrate effective phone sales techniques.
• Ensure anticipated show units (model, vacant units, etc.) are in appropriate condition for touring.

Administrative

• Conduct and follow through with rental verifications and income verifications for each applicant in accordance with NWR Policy Manual.
• Submit processed applications to Community Manager or Leasing Manager for approval in a timely manner in accordance with NWR Policy Manual.
• Provide efficient and effective communication with applicants during all stages of the application process and in accordance with NWR Policy Manual.
• Stay organized and be in the know of upcoming move ins, transfers, or other operational daily or weekly happenings.
• Aid with opening and closing office duties such as:
  • Placing / removing A-frames, balloons, signage, at the front of leasing office.
  • Ensuring refreshment fridge(s) is stocked for visitors.
  • Office is tidy, presentable, and makes a good first impression to guests.
  • The tour route is clean, presentable, and ready for incoming guests.
• Learn and consistently implement policies of the community.
• Conduct market surveys and shop competitive communities.
• Maintain current resident files via Doc Management (OneSite)
• Participate and engage in offered training in order to learn and comply with new policies, software’s, or best practices.
• Report community incidents to Community Manager and Assistant Manager. Complete and submit incident reports in their absence.
• Prepare and submit an accurate and timely Daily Activity Report (DAR), if applicable to the site.

Customer Service & Professional Conduct

• Represent the company in a professional manner at all the times by displaying exemplary customer service and a positive attitude.
• Answer incoming phone calls promptly, professionally, and with enthusiasm.
• Stand to greet in-person visitors with a positive demeanor.
• Demonstrate ability to diffuse and respond to customer concerns to avoid escalation of the problem.
• Maintain open communication with all team members, and demonstrate an ability to support and contribute to the team.
• Maintain a tidy and clean workspace.
• Learn and comply with all company, local, state, and federal safety rules as instructed by Community Manager and Sr. Leadership.
• Comply with dress code expectations as listed in the employee handbook.
• Always present a neat, clean, professional demeanor at all times during the workday and/or whenever serving as a company/community representative.
• Arrive to work in a timely manner in order to complete office opening duties, including but not limited to pulling reports, walking tour path and anticipated show units, confirming upcoming appointments, etc.