Purpose

The Marketing Specialist’s primary function includes but is not limited to, developing compelling communication documents and marketing materials that engage clients, business partners, suppliers, and industry associations. To assist in the development and management of industry, product, and project documentation, and managing participation in tradeshows and industry events. Candidate will work closely with the Marketing Manager and, at times, the Vice President of Global Business Development. The Marketing Specialist is responsible for maintaining a high level of professionalism, a positive attitude, and excellent communication skills while working in a team environment.

Role and Responsibilities:

· Manage marketing collateral (brochures, product sheets, signs, tradeshow, etc.), including the review and update recommendations, document control, and managing on-hand inventory.

· Proactively manage deliverables/work products to meet team goals.

· Support sales initiatives and provide marketing support as required.

· Trade Show/Conference Support: manage all aspects of trade show participation, including, but not limited to, sign-up process, tracking sheet, samples, exhibit materials, and logistics. Additionally, you may be asked to travel once a month to attend and help work the tradeshow.

· Customer interviews: Participate in customer interviews typically once or twice a year, co-traveling with the sales team.

· Update and maintain legislative marketing documents.

· Manage SEO and digital marketing footprint.

· Manage social media accounts (LinkedIn, etc.), including web content development for all platforms.

· Competitor and market analysis and assessment.

· Review and update all ZERUST and NTIC websites as required.

· Learn industry and product knowledge for new products and support launch efforts.

· Assist the Marketing department in all aspects of Marketing department projects and initiatives.

Qualifications and Education Requirements:

· Bachelor’s degree in Marketing, Media, or related field.

· 1-3 years of relevant work experience.

· Knowledge and capability to develop marketing and communication materials (brochures, website updates, articles for magazines, videos, presentations, etc.).

· Good organizational skills with high attention to detail.

· Excellent written/verbal communication skills.

· Ability to multi-task and adjust to changes in project priorities.

· Proficient in Microsoft programs.

· Experience with Adobe InDesign.

Preferred Skills:

· Spanish speaking (preferred but not necessary).

· Photography and videography skills and interests (preferred but not necessary).

· Understanding of marketing and project management.

· Experience with technical writing is a significant plus.

• Effective planning and prioritization skills.
• Energetic attitude.

Requirements of Job:

· This is a hybrid role. At a minimum, you will be required to be in the office on Tuesdays. However, additional in-office days may be required depending on the task at hand. Additionally, this position may require out-of-state travel to support company tradeshow activities.

· Candidates must be able to work in the US legally and possess a valid federal/state photo ID for air travel.

· Tasks are essentially sedentary, with occasional walking, bending, light lifting, or other restricted physical activities. However, some tasks may require some physical effort, i.e., some standing and walking, frequent light lifting (5-10 lbs.), or minimal dexterity in the use of fingers, limbs, or body in the operation of shop or office equipment. Tasks may involve extended periods of time at a keyboard.

ISO

· Every employee is expected to support the NTIC Quality Management System (QMS) in accordance with our Quality System Manual and Quality Control Procedures. This position is responsible for setting, following, and maintaining the QMS and related Quality Control Procedures. This position also has change authority in the QMS System.

Job Type: Full-time

Pay: $45,000.00 - $55,000.00 per year

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 3 years (Preferred)

Work Location: Hybrid remote in Circle Pines, MN 55014