Job Summary:
Under the direction of the Principal UI/UX developer, the Content Specialist works in the Transportation Management (TM) business area and is responsible for crafting compelling stories from complex topics and optimizing narrative content, including articles, slide decks, social posts, videos, and other formats. In this role, you will work closely with the NFI marketing team to ensure the content we create supports the business strategies and maximizes reach and engagement.
Do you have a passion for developing impactful stories that educate and inspire? Do you enjoy collaborating with cross-functional teams to develop messaging and content that is shared directly with customers? If your answer is yes, you are in the right place.
Essential Duties & Responsibilities:

• Work closely with cross-functional teams, including marketing, sales, and operations, to understand core themes and develop aligned, consistent content tailored for specific channels and customer profiles for TM.
• Act as a trusted brand steward, ensuring all content aligns with NFI’s visual identity, voice, and mission.
• Produce purpose-driven, actionable content developed with the audience experience at the forefront.
• Develop customer-specific content for TM quarterly business reviews that highlight operational data, KPIs, and goals to build a meaningful connection between the customer and the value proposition of NFI.
• Identify emerging trends in the industry to propose relevant and timely content opportunities proactively.
• Gather information from our disparate data sources to analyze and uncover patterns that can be translated into impactful stories for creative content.
• Establish relevant key performance indicators for created content, design insightful reports, analyze results to identify trends, and propose data-driven methods to improve future outcomes.
• Drive multiple projects simultaneously and navigate shifting priorities in a fast-paced environment.
• Coordinate project reviews with cross-functional stakeholders to solicit feedback and implement relevant improvements.
• Collaborate with purchasing and external vendors to efficiently source and produce quality deliverables on schedule and within budget.

Requirements:

• Bachelor's degree or combination of technical boot camp and work experience
• 2-4 years of relevant experience, including internships
• Proficient in Adobe Creative Suite, plus knowledge of tools like Canva and Figma
• Proficient in Google Suite
• Excellent writing and editing skills
• Organized and detail-oriented
• Ability to work independently and collaborate with a team
• Ability to establish and maintain effective working relationships with internal and external partners
• Knowledge of marketing best practices

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)