Job Description

Department: Administration

Classification: Specialist

Reports To: Marketing Director

FLSA Status: Non-Exempt

Benefits: Full

Summary Assist in the development, promotion and implementation of all marketing and advertisement campaigns for library. Including, but not limited to writing press releases, copywriting, web development, design/dissemination of digital/print marketing materials and creation/design of materials to market library’s brand.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Administration:

• Assist in developing and managing a social media presence for the Library. This includes web development, using Facebook, Twitter, and other social media platforms relevant to target audiences.
• Participate in media buying and planning as necessary to help promote Library programs.
• Handle media requests on behalf of the Library for Library Director and Library Staff.
• Creates and disseminates e-newsletters covering various topics to library users who elect to receive them using Savannah in collaboration with Library staff.
• Monitors and reports on the effectiveness of current media campaigns and makes recommendations for improvements.

Continuing Education and Training:

Attend and participate in appropriate professional and community meetings, workshops and training sessions. With the Marketing Director, assists in promoting library’s brand, programs, services and collections.

Supervisory Responsibilities

This position has no supervisory responsibilities.

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

Interpersonal Skills – Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others’ ideas and tries new things.

Oral Communication – Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.

Written Communication – Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.

Teamwork – Ability to work independently and as a member of a team.

Professionalism – Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.

Attendance/Punctuality – Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.

Qualifications The successful candidate must possess the following skills:

• Excellent creativity, computer/software skills
• Excellent leadership, organizational/multi-taskingskills
• Proven web development and experience
• Strong photography, editing and design skills
• Ability to work well under pressure and meet deadlines
• Must be a proven self – starter and have the ability to work independently
• Must be flexible and adaptable

Education and/or Experience

Bachelor’s degree and two years related experience.

Floyd County Library is an Equal Opportunity Employer

How to apply: Interested candidates should submit cover letter, resume and 3 professional references to Sandra Fortner. 180 W. Spring St., New Albany, IN 47150 or via email sfortner@nafclibrary.org