Location: Remote some travel (Dallas or Sacramento preferred)

Marketing and Event Specialist

We are looking for an energetic, organized Marketing and Event Specialist who can support digital campaigns as well as manage physical events for our Advanced Recognition System sales team, focusing on key solutions to drive AI, computer vision and biometric solutions (Electronic Fingerprint capture, Facial Recognition, Iris Recognition).

If you are an enthusiastic marketing person who is a problem solver with excellent project management skills, are comfortable rolling up your sleeves to complete work on your own as well as coordinating and managing task of others, this may be an excellent opportunity for you!

In this role, you will develop targeted audience segments and execute campaigns that build awareness and generate leads for the Federal Government, State and Local Government and Aviation verticals. You will work with Subject Matter Experts (SME) and Sales teams to create content, including customer case studies, blogs, solution sheets, SME videos, white papers and more. You will coordinate logistics for small table-top events and works with event agency for 3 larger scale events with booth build outs. You will provide direction to ad agency, copywriter and videographer on supported projects.

Essential Duties and Responsibilities:

60% Manage event logistics and provide project management for pre, during and post event activities:

• Plan and manage small table-top events that require shipping coordination, PO generation and invoice management, giveaways coordination, monitor equipment rentals for demos, and handle registration of event attendees.
• Coordinate 3 larger scale booth events annually by working with outside event agency for booth buildout, managing logistics for demos and demoers, working with internal and external graphics support to choose the look and feel of the booth, planning and hosting customer happy hours, develop branding and digital promo, customer networking receptions and more.
• Project manage 1 proprietary event working with a larger event team to coordinate overall agenda, customer receptions, hotel room block, catering, onsite videos, etc.

40% Develop and execute effective digital marketing campaigns for targeted audiences, including:

• Defining audience segmentation.
• Determine the best marketing mix to drive desired results, inclusive of social media, content syndication, display ads, media buys, blogs, videos, customer case studies, emails, solution sheets, white papers, offers, etc.
• Build workflows in Hubspot Marketing for targeted customer outreach and follow-up.
• Manage digital marketing vendors on assigned projects.
• Create content with ad agency, copywriter and videographer and project manage timelines and deliverables.

This list is intended only as a guide and summary of the typical functions of the position. It is not an exhaustive or comprehensive list of all possible responsibilities, tasks, and duties to which the employee may be assigned. An employee’s supervisor may ask the employee to perform additional duties or take on additional responsibilities without notice. This list is neither complete nor permanent and may be amended at any time in the Company’s sole discretion.

Prerequisites:

Education: College degree preferred

Experience: Six plus years experience in marketing and events, AI, computer vision or tech field industry experience preferred.

Specialized Knowledge and Skills:

Language Skills: Extensive written and verbal communication skills required.

Reasoning Skills: Good communication of product/solution value, benefits, ROI, etc.

Ability to make decisions and use discretion is essential.

Strong interpersonal skills are required. Strong organizational and project management skills are required.

Requires strong analytical skills and creativity.

Technical Skills: CRM skills a plus (HubSpot Marketing, Salesforce); Project management tools (Monday, Basecamp), Google Analytics, etc.

Work Environment and Physical Demands:

Work Environment: Hybrid work environment (office, home, some events)

Standing/Lifting: Ability to lift up to 20 pounds and stand extended lengths at events, walking show floors at convention centers.

Stress: Able to work under moderate stress.

Travel: Able to travel as needed; up to 4-5 times a year. Possibly 1 international trip.

The anticipated salary range for this position is $75,000 to $95,000 with a target annual 10% bonus; depending upon the selected candidate’s relevant experience, the exact salary for the role may fall outside of this range. This role will also be eligible to participate in the Company’s bonus/incentive program(s). NEC offers an extensive benefits program and the role will also include, a Health Insurance package with options that include multiple Medical and Dental coverage options, Pharmacy Insurance, Vision Insurance, Life and Accidental Death and Dismemberment Insurance, Salary Continuation and Voluntary Long-Term Disability Coverage, an Employee Assistance Program (EAP), Adoption Assistance Program, 401(k) with a 50% match up to 6% of employee contribution, 15 PTO days, 10 paid sick days, 11 paid public holidays, Continuing Education and Tuition Reimbursement, 2 paid Community Service Days, a Travel Assistance Program, Pre-Paid Legal plans and half day Fridays.

ABOUT NEC CORPORATION OF AMERICA

Headquartered in Irving, Texas, NEC Corporation of America (NEC) is a leading technology integrator providing solutions that improve the way people work and communicate. NEC creates the social values of safety, security, fairness and efficiency to promote a more sustainable world where everyone has the chance to reach their full potential.

With a global team of 100,000, and 64,000 technology patents, we deliver one of the industry’s strongest and most innovative portfolios of communications, analytics, security, biometrics, and technology solutions that unleash customers’ productivity potential. Through these solutions, NEC combines its best-in-class solutions and technology to solve today’s most complex business problems. NEC Corporation of America is a wholly owned subsidiary of NEC Corporation, a global technology leader with a presence in 140 countries and $27 billion in revenues. Backed by 123 years of innovation and experience, NEC knows what it takes to change and stay ahead of technology's continuous evolution. It is our capability to leverage decades of award-winning technologies and research that has enabled NEC to remain an Information and Communications Technology (ICT) leader and through problem resolution, bring new value to people, organizations, and society.

NEC Corporation of America and its subsidiaries is committed to the maximum utilization of all human resources and the goal of Equal Employment Opportunity/Affirmative Action. We provide equal opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, marital status, disability, genetic characteristics, height, weight, arrest record pertaining to misdemeanors or status as a Vietnam era or special disabled veteran, or any other class protected by applicable federal, state, or local laws.

EOE-Minorities/Females/Protected Veterans/Individuals with Disabilities.