The Press Secretary will report to the Communications Director to devise and implement a proactive earned media strategy across local, state, and national outlets, while managing NCAE’s media response and serving as junior writer.

DESCRIPTION OF DUTIES:

• Create and implement media outreach strategies, including researching target media, building press lists, and communicating directly with reporters.
• Write press releases, background documents, advisories, fact sheets, talking points, and other news-related information for internal and external audiences.
• Respond to inquiries from journalists.
• Monitor media coverage and provide updates to NCAE staff and leadership on how the organization is presented in the news.
• Proactively pitch events and stories to appropriate media and outlets.
• Develop and execute plans to communicate regularly with NCAE’s statewide membership through various channels including print publications, email, texting, and social media.
• Create content to be shared on NCAE’s news and social media channels, including member success stories and policy/legislative updates.
• Assist with copywriting, posting content, and ensuring NCAE’s media strategy is aligned with digital strategy and overall communications strategy.
• Write and place Op-Eds, mass emails, and other public-facing content.
• Assist in maintaining up to date website content on priority issues.
• Perform other duties as assigned.

• At least 2-3 years of experience in communications with a nonprofit organization, agency, media institution, government office, political campaign, or equivalent environment.
• Experience in labor organizing or comparable environments in electoral, community, or movement organizing preferred.
• Experience creating and implementing strategic communications campaigns.
• Exceptional written, verbal, and interpersonal communication skills.
• Knowledge of AP style.
• A strong understanding of principles of effective communication to members, potential members, and the public.
• Established media contacts and understanding of the media landscape in North Carolina.
• Comfortable in a fast-paced environment with frequent deadlines; high energy, self-motivated and proactive.
• A deep commitment to equity, inclusion, and anti-racism in the work and demonstrable experience centering the voice and experiences of marginalized communities.
• A demonstrated ability to develop content and messaging for different audiences, social groups and organizing targets.
• Strong interpersonal skills: a deep understanding of trust-building, maintaining strong relationships, and communicating with people across differences.
• Demonstrated ability to manage multiple projects simultaneously and project manage, prioritize, and execute to meet frequent and tight deadlines with keen attention to detail.
• Strong problem-solving skills and the ability to be adaptable and flexible in a fast-paced environment.
• A track record as an excellent collaborator and team player.
• A willingness to work nights and weekends when needed.
• Familiarity with public education and public education issues.
• A deep commitment to elevating workers’ voices.

• Medical, dental and vision coverage available
• Employer provided FSA/HRA monies
• Cell phone and internet reimbursement
• Mileage reimbursement for work-related travel
• 401k Plan
• Pension Plan (if a temp. position-not eligible until 1/1 or 7/1 after 1 year of service)
• Paid holidays, employer paid life and LTD coverage, voluntary life insurance
• A generous personal, sick, and annual leave policy, and more