Summary:

Under administrative direction, plans, manages, and coordinates marketing for retail account programs; coordinates trade shows; omni-channel communications; collaborates with other members of the marketing team in developing marketing concepts and campaigns; and performs other related duties as needed.

ESSENTIAL DUTIES AND RESPONSIBLITIES:

The functions listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical job assignment given work needs.

• Collaborates with marketing and retail accounts, vendors, consultants, and partners to improve the effectiveness of our retail marketing, including planning programs, attending events, and editing materials.

• Collaborates with other NMB marketing team members and partners to improve the effectiveness of our retail marketing programs including planning programs and editing materials for a specified region.

• Works directly with the Retail Produce Marketing Manager to improve the effectiveness of NMB retail account marketing program, including developing and managing the communication and Point of Sale materials.

• Builds relationships with retail accounts and develops promotions that support building increased mango volume at the retailer in a region as well as assigned retail accounts.

• Works with NMB Marketing team on preparation for produce trade shows and attends specific produce trade shows based on region.

• Manages and coordinates reporting of promotions and program commitments with assigned retail accounts.

• Develops marketing presentations, budgets, and other materials for Marketing Committee and Board Meetings, including agendas and minutes as needed.

• Assists the US Department of Agriculture (USDA) with oversight and review of retail marketing and promotional materials.

• Manages NMB brand and utilization.

• Participation in staff meetings as well as administrative duties (booking travel, processing expenses, etc.).

• Assists Retail Produce Marketing Manager with retail-pointed projects and programs as needed.

QUALIFICATIONS GUIDELINES:

EDUCATION/TRAINING/CERTIFICATION/EXPERIENCE:

Required: Two or more years of marketing experience involving a variety of marketing campaigns, trade shows, and promotional resources. Ideally, the candidate has retail sales experience and/or knowledge. Bachelor’s degree in marketing, Communications, Sales or related field is required. Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook

Desirable: Sales or Marketing experience involving education, retail, commodity and not-for-profit organizations. Bilingual is a plus.

Ideally, the candidate would have entry-level knowledge of retail marketing, trade show marketing practices; customer service practices, principles of consumer demand; branding practices; retail and product marketing principles.

Skills/Abilities:

Establish and maintain effective relationships with retailers; develop effective retail marketing programs; read, analyze, and present marketing and consumer trend information and reports; plan, organize, and prioritize tasks and meet project and program deadlines; exercise judgment and apply effective problem solving techniques; prepare sound recommendations; initiate and maintain effective relationships with management and staff, contractors, consultants, and vendors; maintain the confidentiality of sensitive member information; communicate effectively, orally and in writing; demonstrate proficiency in using computer hardware and word processing, spreadsheet, graphics, customer relationship management (CRM), and database software applications.

Special Requirements: Proficiency in the use of software applications required to perform duties is required within six months of assignment to this position.

PHYSICAL DEMANDS:

Finger dexterity is required to operate computer hardware and office equipment. The employee is frequently required to sit and to occasionally stand and walk to access office areas and meeting locations. The employee occasionally lifts and carries reports, files, and records, typically weighing less than 10 pounds. Specific vision requirements include close vision and the ability to adjust focus. Other sensory demands include hearing and speaking with others.

MENTAL DEMANDS:

The employee must be able to constantly use written and oral communication skills; read, analyze, and interpret marketing and consumer data and sales trends; manage and coordinate programs; use mathematical reasoning and make financial projections; learn and apply new information or new skills; ensure the completion of reports in a timely manner; work under deadlines with constant interruptions; interact effectively with staff, retail account managers, vendors, contractors, consultants, board members, committee members, and industry representatives.

ENVIRONMENTAL DEMANDS:

This position is hybrid in an office setting in which the noise level is frequently less than 80 decibels, with controlled temperature conditions, and no direct exposure to hazardous physical substances. The employee frequently travels domestically and at times abroad to meet with the Board, attend trade shows, and attend business meetings and conferences.

Job Type: Full-time

Pay: $28.00 - $31.00 per hour

Benefits:

• 401(k) matching
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Experience:

• Marketing: 1 year (Preferred)

Ability to Commute:

• Orlando, FL 32803 (Preferred)

Ability to Relocate:

• Orlando, FL 32803: Relocate before starting work (Preferred)

Work Location: Hybrid remote in Orlando, FL 32803