I. PRODUCT MARKETINGCreates and implements plans to promote programs through all appropriate channels (website, e-newsletters, member magazine, email, social media, et al)Creates and disseminates promotional and educational content in various media formats. Reviews, writes, and edits content. Works with subject matter experts.Creates collateral materials such as: presentations, announcements, graphics, videos, social media posts, and testimonials, ensuring appropriate grammar and brand style.Responsible for developing and updating content on NASW-NJ’s website, social media channels, events app, and other channels.Prepares promotional content for inclusion in several NASW-NJ e-publications. Provides marketing analysis and reporting. Identifies and collects relevant data to evaluate results of marketing initiatives.Responsible for maintaining the communication and marketing activities/email calendar. Coordinates email marketing for products, programs, and services II. PROJECT MANAGEMENTAssists the NASW-NJ in developing revenue generating programs and resources.Implements project plans, sets deadlines, and ensure timely execution of multiple projects simultaneously.As needed, completes specific event support tasks (In-Person, Hybrid, and Virtual).Performs other duties and responsibilities as assigned and participates in special projects as needed. III. WORKING RELATIONS:Internal: Extensive coordination with chapter staff to design, produce, and execute marketing projects. Works with a range of colleagues to obtain product and service information, and coordinate and present promotional campaigns.Interacts with National and Chapter staff to complete work assignments.External: Regular contact occurs with vendors, customers, NASW members, and other professional organizations. IV. MINIMUM WORK REQUIREMENTS:Skills: Creativity. Storytelling. Excellent writing. Data analysis. Social and digital media. Ability to work productively on cross-functional teams. Requires excellent analytical and organizational skills. Strong project management skills. Ability to manage multiple priorities and tasks. Knowledge: Bachelor’s degree in marketing, Communications, Business, Statistics or similar preferred. BSW/MSW welcomed. Must have experience with marketing strategies, communication techniques, and content development. Knowledge of basic market research and data management elements required. Prior experience working with Informz or similar email marketing tool strongly preferred. Experience: Two years’ experience as a marketing associate, marketing assistant or related position. Significant experience with social, digital, and SEO/SEM campaigns and tools. Superior computer skills, including marketing technology applications. Experience running paid social media and digital campaigns is a plus. V. ATTRIBUTESResults driven: This individual sees the big picture, assists with the development and monitoring of key performance metrics to produce the desired results. Partnership: This individual can build trust internally and externally and must be viewed as highly professional, discreet, and accountable. Organizational agility: This individual has a thoughtful, respectful communication style that fosters an open environment, enabling thought-provoking discussions and collaborative decision making. Perceptive: This individual is creative and intuitively recognizes opportunities and takes appropriate action.