About the role
MyEyeDr is looking for a Director of Digital Product to lead MyEyeDr.’s digital offerings. The Director of Digital Product will be responsible for the digital product roadmap and feature development as well as the website experience. To be successful in this role, the candidate should be able to champion a best-in-class user experience, collaborate with business stakeholders to understand challenges and opportunities, and work closely with technology teams deliver new products and
features. This role will report to the VP, eCommerce and Digital.
This is a hybrid remote role, offering a flexible work arrangement out of our Raleigh, NC office.
You Will
- Serve as business owner for online scheduler, patient portal, website and future digital products.
- Own the digital product roadmap, leveraging data, patient research and business insights to identify opportunities to increase revenue and improve patient experience.
- Own the website experience and develop a roadmap that improves the onsite experience and supports business priorities.
- Work closely with cross-functional development and engineering teams to create requirements for new product features, manage the development pipeline, and deploy new features on schedule.
- Work closely and collaboratively with internal stakeholders including leadership, operations, marketing, and clinical teams to understand business needs and ensure the digital strategy aligns with organization goals. Develop a process to communicate updates to all stakeholders.
- Define and track KPIs and success metrics for digital products and the website; leverage performance insights to inform the optimization roadmap.
- Own A/B testing for the website and digital products to improve conversion rates and increase revenue.
- Champion a best-in-class digital experience modelled on technology innovators in the healthcare space while understanding the in-office experience.
- Monitor industry trends, conduct competitive analysis and benchmarking, and leverage patient research to identify opportunities for future growth.
About You
- 10 years of experience in digital product management or related space, focusing on consumer products and experiences; experience should include website oversight.
- Healthcare experience important; QSR, wireless telecom, grocery, hospitality, or financial services experience may also be relevant.
- Bachelor’s degree in business, computer science, information
systems, or related field.
- Master’s degree in related field preferred.
- Analytical skills – can define KPIs and leverage insights to drive decision making; experience with web analytics and measures of digital patient satisfaction.
- Product development experience – can conceptualize a strong roadmap and work effectively with development teams to launch products.
- High level of technical acumen and ability to find a balance between technical feasibility and business outcomes.
- Ability to drive performance improvements through optimization and A/B testing, revenue focused.
Grow with Us
- Career Development and Training Opportunities
- Participate in a comprehensive benefits package including medical and dental coverage, tax-free savings plans, life insurance and more
- Participate in our Vision coverage and associate discounts on our products
- Participate in our 401(k) with competitive company match
- Accrue PTO and paid holidays from day one
Introduction | MyEyeDr.
How do you see yourself today? Are you looking for that unique opportunity where you can make a difference in the lives of the patients we serve? MyEyeDr. is a high-growth, premier healthcare company: a total vision care concept with a unique retail experience. Our trusted community doctors and knowledgeable teams are all focused on helping our patients live their best lives by delivering an exceptional, personalized experience to each of our patients in every interaction. Our business model is unlike others in the industry: we make healthcare accessible by welcoming all insurance and providing a great selection of stylish eyewear that meets the diverse needs of our patients.
This role provides a chance for you to build your professional career with an organization that is purposeful and whose values drive actions. You would have the opportunity to prioritize the care of our associates and our patients, to connect the knowledge of our talented teams to our patients’ needs, and to work in a fun, inclusive environment as part of a collaborative team. We are in search of that unique individual who is inspired by a career focused on helping others and providing quality care while continuously growing professionally and improving MyEyeDr. in meaningful ways. If this is you, we encourage you to apply so you can get your journey started with MyEyeDr. where you can help people see, look, and be their very best.
MyEyeDr. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex/gender (including pregnancy), sexual orientation, gender identity or gender expression, age, physical or mental disability, military or protected veteran status, citizenship, familial or marital status, genetics, or any other legally protected category.
MyEyeDr. will not tolerate discrimination or harassment based on any of these characteristics.