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Marketing Associate

Nashville, TN | Full Time
19 Days Ago

Job Description

mtheory is seeking a motivated, outgoing, team-oriented and organized individual to work closely with managers, artists and mtheory teammates to facilitate client success in today’s music market. The Marketing Associate will work as a generalist at the direction of mtheory senior management and a team lead/Senior Director to execute and implement strategic and operational initiatives on behalf of clients and their artists.

The Marketing Associate will build a strong foundational knowledge of all aspects of the music industry through regular interaction with record labels, music publishers, management, online and digital marketing, new technologies, advertising, visual assets, radio promotion, publicity, sponsorship, touring, production and manufacturing, event planning, and special projects. Candidates must have the ability to manage multiple projects at one time, learn quickly, communicate effectively, build meaningful relationships, and take initiative.


  • Work with the Team Lead to develop artist marketing plans and strategy based on the short- and long-term goals of the artists and managers.
  • Develop strong relationships with our partners at management teams, labels, and agencies.
  • Provide artist managers and external teams with actionable analysis including music performance across platforms/territories, ticket sales, social audience growth, merchandise revenue (D2C & touring), and more.

Job Requirements:

  • 1 years experience in the music industry or marketing/entertainment
  • Strong social, communication, and organizational skills
  • Ability to manage multiple projects at one time
  • Proactive with strong prioritization skills
  • Ability to interact with creative executives, managers and artists
  • Interest in music and a desire to learn about the music industry

Preferred Skills:

  • Knowledge of analytics platforms, including (but not limited to): Spotify for Artists, Apple Music for Artists, Chartmetric
  • Google Suite experience
  • Experience pulling and analyzing data (creating reports as well as interpreting data), including email, website backends etc.
  • Fluency in Excel, Word, and Powerpoint
  • Knowledge of online and digital platforms including social media

About mtheory:

Founded in 2010, mtheory is an artist development, marketing, strategy and operations infrastructure designed for artist managers. As the music industry continues its rapid evolution, managers have been required to play a much more active role in the artist development process. To address this challenge, mtheory provides managers with the additional manpower and specialized knowledge required to be successful. Our services include: strategic marketing, DSP relations, product management, tour marketing and production expertise, business affairs, digital and social marketing, CRM and analytics. In addition, we have distribution, production, and financing capabilities that enable artists and managers to operate in a truly independent environment.

mtheory currently works with approximately 25 artist managers, representing over 100 artists across a diverse range of genres. Our management clients represent leading artists such as Jelly Roll, Galantis, Twenty Øne Pilots, NF, Masego, Zac Brown Band, Tyler Childers and many others.

There is power in diversity of, but not limited to, race, color, ethnicity, nationality, religion, socioeconomic status, education, marital status, language, age, gender, gender expressions, gender identity, sexual orientation, mental and physical ability, and learning styles. Our team and clients are stronger when we represent all differences & we are committed to having an inclusive & open workspace

Skills for Marketing Associate

The job skills required for Marketing Associate include Social media, Advertising, Initiative, Digital Marketing, Promotion,and CRM etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Associate. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Associate. Select any job title you are interested in and start to search job requirements.

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Career Path for Marketing Associate

The following is the career advancement route for Marketing Associate positions, which can be used as a reference in future career path planning. As a Marketing Associate, it can be promoted into senior positions as a Marketing Assistant II that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Associate. You can explore the career advancement for a Marketing Associate below and select your interested title to get hiring information.

How to Become a Marketing Associate

If you are interested in becoming a Marketing Associate, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Associate for your reference.

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