ABOUT MPG

Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace.

At MPG, we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom-line profit, having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded, seasoned team of 400 strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic, real-world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth.

JOB OVERVIEW

The Omni Marketing Manager plays a vital role for our clients in developing and executing marketing strategies and programs targeting the specific needs and behaviors of shoppers within a retail omni-channel environment. This person aims to create compelling shopping experiences that drive sales and build brand loyalty while collaborating closely with retailers and brands to mutually benefit from the marketing strategies employed. This role requires a combination of marketing, data analysis, and project management skills, as well as an understanding of consumer behavior and retail dynamics. This is a remote position.

KEY RESPONSIBILITIES

• Be a retail media and customer shopper marketing expert to provide strategic direction to your clients’ business
• In-store, retailer.com platform and off-platform marketing strategy development and contracting with agencies and service providers
• Act as the go-to entry point for all stakeholders in order to respond to customer opportunities, needs, challenges, risks – as it relates to shopper marketing, paid search and display media plans for clients’ ecommerce business
• Manage day to day communication and activations with retail media networks
• Forecast spend and performance to align with client business goals
• Work with designated creative resources to source assets needed and provide final content to service providers
• Track the performance of shopper marketing and media campaigns and use data and analytics to evaluate their effectiveness. This includes assessing sales lift, ROI, and shopper engagement metrics
• Provide optimization recommendations based on performance and execute the changes in plan
• Ensure accurate budgeting and timely processing of invoices with service providers

REQUIRED EXPERIENCE AND EDUCATION

3-5 years’ experience in:

• Display / Paid / Social Digital Marketing
• Client or account management
• Advertising budget management
• E-commerce experience preferred
• Excellent communications skills
• Strong organizational and prioritization skills
• Ability to self-motivate and work in a fast-changing business environment
• Willingness to roll up sleeves and dive into the details; a “can-do” attitude
• Comfortable in spreadsheets, reporting, and analysis
• Bachelor's Degree or higher
• Experience with Excel, Word, PowerPoint, Outlook, Google Data Studio

BENEFITS

We offer a generous package of health benefits, including medical, dental, vision, STD/LTD, paid maternity/paternity leave and life insurance. Our compensation program provides market industry base salary, bonuses, and 401K. In addition to paid holidays, we reward an employee’s extra efforts through unlimited paid time off.

DIVERSITY AND INCLUSION

MPG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEI&B) are at the foundation of our culture. Through DEI&B, we embrace the beauty in all of the unique qualities of our employees, communities and clients. MPG’s DEI&B efforts empower us to collectively reach our full potential. by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team. We are an organization driven by PEOPLE. Our commitment to diversity, equity, inclusion, and belonging was born from our core values. We believe that by leveraging the unique perspectives and experiences of our employees, MPG can unlock more comprehensive, innovative, and long-standing results for both our client and retailer partners. As our journey continues to evolve, we have made intentional commitments to further champion DEI&B. The foundation of our pledge starts with our promise to each other, our clients, and the community. 

VACCINATION STATUS

MPG does not require candidates to be vaccinated when hired, with the following exception:

If the client for whom the role is being filled requires all candidates to be vaccinated, MPG will require those candidates to be vaccinated. In these cases, candidates will be required to show proof of being fully vaccinated against COVID-19 before commencing employment. Reasonable accommodations will be considered on a case-by-case basis for exemptions to this requirement in accordance with applicable law.