Position Announcement

AFFILIATED WITH

Director of Enrollment Management
Moravian Academy
Bethlehem, Pennsylvania
moravianacademy.org
Start date: July 2024

Overview
Founded in 1742, Moravian Academy, descended from the first school
for girls in the American colonies, established by a 16-year-old Countess,
Benigna Von Zinzendorf. Nearly two hundred and thirty years later in 1971,
Moravian Seminary for Girls merged with co-ed Moravian Preparatory School
to form Moravian Academy, operating on two campuses. The Swain School,
a preschool through 8th grade secular co-educational independent school,
was also founded by a pioneering woman, D. Esther Swain, in Allentown in
1929. Seeing an opportunity to serve students in the Lehigh Valley more
comprehensively, Swain and Moravian joined forces in 2020, now as a single
school.

Today, Moravian Academy, located in historic Bethlehem, Pennsylvania, is a
Preschool through grade 12 coeducational college preparatory school and
the ninth oldest independent school in the United States. It comprises over
900 students and 200 employees. The extensive facilities are located on three
campuses which together are the premier choice for independent education
in the Lehigh Valley region. Each campus possesses a distinct culture and
setting:

• The Downtown Campus for Grades Preschool-8, inside the national

historic landmark district at the heart of the City of Bethlehem;

• The Swain Campus for grades Preschool-8, with a 22-acre contemporary

campus in the beautiful west end of Allentown, approximately 25 minutes
from the Bethlehem campuses.

• The Merle-Smith Upper School Campus for Grades 9-12, situated on 120

acres of bucolic green expanse in Bethlehem Township, close to Easton.

Innovation and an evolving forward-thinking philosophy inspires Moravian
Academy to reimagine itself in creative ways that expand the possibilities of
what learners can achieve.

Moravian is a school with a storied history and is committed to timeless
traditions and values, with its sights on the future. There is a new visionary,
strategic, and experienced head of school. There is a talented and dedicated
faculty. There are motivated, curious, and compassionate students who take
pride in both accepting and celebrating one another in a warm inclusive
community. There are several state-of-the-art facilities including a 38,000
square foot Athletic and Wellness Center and 4,532 solar panels on nearly
seven acres producing an estimated 1,657,377 kilowatts of energy. There are
signature academic and experiential programs including Spanish Immersion,
outdoor education, and the Comenius Project (honors independent study) to
name a few and a robust number of co-curricular and extracurricular activities.

Mission
Moravian Academy’s mission empowers
us to become limitless learners, as we
discover new ideas and create new self-
expressions. We do more than check
boxes; we celebrate the unique potential
of every individual. Our path to academic
excellence harnesses the teachable
moments of both success and failure, as we
explore the complexities of our world with
curiosity, confidence, and compassion. Our
commitment to courageous conversations
means that we actively learn from and
support the different identities we embody,
we respect each other’s views, and we
lead with head and heart. Immersed in an
environment of love and understanding,
our students answer the questions: Who
am I and who can I become?

At a Glance
Established: 1742
Enrollment: 922
Upper School enrollment: 293
Students of color: 38%
Faculty of color: 17%
Faculty with advanced degrees: 65%
Student/teacher ratio: 7:1
Financial aid budget: $7.7M
Students receiving aid: 48%
Endowment: $30M
Annual operating budget: $24M
AP courses offered: 16
Sports teams: 48
Campuses: 3

AFFILIATED WITH

Position Description
Moravian Academy is seeking a dynamic school leader to join their intellectual,
diverse, and vibrant community of learners to be the new Director of Enrollment
Management (DEM). The DEM will be expected to build on the School’s strong
reputation and expand the community’s understanding of an enrollment
management practice, while strengthening admissions and enrollment processes.

Reporting to the Head of School, the DEM is central to strengthening the school’s
enrollment management infrastructure, building on the existing strengths of the
Admission Office. The DEM will coordinate Moravian Academy’s community-wide
efforts to attract and retain the most ambitious, diverse, and curiosity-filled student
body from a growing region of roughly 1 million people. This position is central to
the school’s strategic development and realizing the promise of its recent merger.

The DEM is a member of the Senior Administrative Team, manages the Admission
Office staff of 4, and is responsible for the oversight of student recruitment and
enrollment efforts. As part of the School’s recruitment and enrollment of students,
the Director oversees the administration of the admission and financial aid budgets;
all admission processes and records; all admission events, travel, and constituent
volunteer efforts; and all recruitment, enrollment and matriculation efforts, up to
welcoming new families to school in August. Working closely with the School’s
technology and marketing/ communication offices, the Director of Enrollment
Management is attentive to the School’s public presence in all its manifestations
and is responsible for the Admission component of the School’s website and the
enrollment management system. The Director will conduct research and implement
strategies to ensure that the Office achieves the enrollment goals set by the Board
of Trustees and Head of School.

Key Responsibilities
Priorities will include:

• Leading and managing Admissions and Enrollment Management,

including its budget and staff. Also oversees student recruitment,
admission processes, enrollment and financial aid program;

• Managing new student enrollment and the re-enrollment process for

current students in close collaboration with the three Campus Directors,
Admissions Directors and Head of School;

• Designing and implementing new internal and external campaigns to

grow enrollment, including how to educate the Lehigh Valley on the
school’s identity and signature programs at each campus;

• Setting annual admission goals, in accordance with Moravian Academy’s

mission to promote economic, racial, and ethnic diversity in the student
body, based on enrollment goals set by the Board of Trustees;

• Building sophisticated admissions and retention practices that will assist

parents, guardians, and students in understanding their own educational
priorities and finding the best educational settings;

• Growing a regional network of independent-minded schools and

community organizations that seek to partner with families and improve
educational outcomes for children; and

Location
Moravian Academy and its three beautiful
campuses are located in the Lehigh
Valley and Bethlehem, Pennsylvania. The
Lehigh Valley, surrounds the Lehigh River
in eastern Pennsylvania and consists of
the cities Allentown, Bethlehem and
Easton. An area of historic significance and
innovation, Historic Moravian Bethlehem
has been nominated to the UNESCO World
Heritage List while the area is also home
to seven institutions of higher education- Lehigh University, Lafayette College,
Moravian College, Muhlenburg College,
DeSales College, Cedarcrest College, and
Northampton Community College. Located
at the foot of the Pocono Mountains and
close to the Delaware River Water Gap,
there are endless opportunities for outdoor
exploration. And while there are numerous
cultural and arts organizations in the Lehigh
Valley, Philadelphia is a little over an hour
away and New York City is an hour and a
half drive.

AFFILIATED WITH

Qualifications and Personal
Attributes
Successful candidates should possess
a bachelor’s degree, a minimum of
five years of Admission and Financial
Aid leadership experience; a strong
commitment to PK-12 education; excellent
communication skills, both written and
spoken; comfortable thinking strategically;
superior interpersonal, organizational
and managerial skills; and an energetic,
personable, caring and sense of humor. A
masters degree is preferred. In addition,
the successful candidate should be the
following:

• Personally committed to diversity,

equity, and inclusion and a leader’s
continual development of cultural
competency skills;

• A networker who is active in national

and/or international enrollment
management and professional
development, with previous training
in the Jobs To Be Done framework as
a plus;

• Supportive of multiple perspectives

and curious to know more about
contradictory opinions;

• Adept in using technology and

managing and analyzying data;

• Capable of using tact and diplomacy

in interacting with others;

• A collaborator, especially within the

business office, marketing department,
and with campus leaders;

• A successful professional with a history

of escalating positions in admissions,
enrollment, and/or communications
and marketing;

• A person with strong long-term vision

and excellent project management
skills, coordinating daily tasks across
the entire enrollment team;

• A person who understands and

embrace’s Moravian Academy’s
mission and culture.

Specific responsibilities will include:

• Directing and supporting a high-touch admissions team, which currently

includes three offices and four personnel;

• Formulating an annual Admission and Enrollment Management Action

Plan with goals and tactics;

• Collaborating with the Director of Communications and Marketing to

develop and implement strategic marketing plans for admissions and
enrollment;

• Organizing and administering the school’s financial aid program,

overseeing named scholarships and, in conjuction with the CFOO, setting
net-tuition revenue goals and budget;

• Championing the retention efforts in service to the mission and to each

campus’s identity;

• Unifying messages and practices at three campuses and in alignment with

the all-school mission and vision;

• Identifying and monitoring key metrics to report on progress against

goals and to inform decision making across departments and at the
Board level;

• Overseeing admission information management software, the online

application and submission of materials, and testing administration and
logistics;

• Collaborating closely with the Chief Financial and Operations Officer,

the Director of Institutional Advancement, and the Director of
Communications and Marketing to build/refine administrative systems to
serve three campuses;

• Developing and maintaining strong partnerships with the athletics, arts,

and academic departments to ensure that the school enrolls students
most able to contribute to and benefitr from the school’s offerings;

• Conducting surveys for new parents about the experiences and the

effectiveness of marketing efforts, admission and enrollment processes,
and transition to Moravian Academy;

• Becoming an established voice and listener across constituencies through

immersion into the culture and life of the community, including being
present on each campus visiting classrooms and events.

About the Head of School
Adrianne Finley Odell is the seventh head of school at Moravian Academy, recently
installed as the permanent Head of School in April 2023, after joining the school as
the interim Head of School last July. Adrianne came to Moravian from Roycemore
School in Evanston, Illinois, where she served as Head of School for five years.
Prior to her Roycemore headship, Adrianne served as an assistant head of school
and director of development in Florida and Maryland, respectively.

As Moravian’s Head of School, Adrianne notes, “There are so many things to be
proud of at Moravian Academy. From outstanding academics, to the top-tier
athletics, to the inspiring arts program, our campuses are filled with excellent
people and programs that offer life-changing opportunities for young people.”
Click here to learn more.

AFFILIATED WITH

To Apply

Moravian Academy has retained The Baker Group and Carney Sandoe & Associates
to assist in the recruitment of Director of Enrollment Management. Interested
and qualified candidates are invited to contact the consultants in confidence.
Candidates will ultimately need to submit the following materials as separate PDF
documents:

• A cover letter expressing their interest in this particular position;

• A current résumé;

• A writing sample authored by the candidate, e.g., parent communication,

newsletter, open house speech, blogs, or articles

• Contact information for three professional references with name, relationship,

phone number, and email address of each (references will not be contacted
without the candidate’s permission) to:

Christine Baker
President, The Baker Group;
Practice Leader, Admission &
Enrollment Management Practice,
Carney, Sandoe & Associates

chris.baker@carneysandoe.com

Allison Stiles
Consultant
Carney, Sandoe & Associates

allison.stiles@carneysandoe.com