Reporting to the Sr. Director Shopper Marketing Large Store Emerging Channels, the Shopper Marketing Director will work closely with the LS EC Sales Leadership team, cross-functional marketing teams, eCom sales, digital marketing, and the category management/shopper insights team to help the Shopper Marketing Managers develop and execute insight-driven, channel/retailer specific marketing solutions rooted in shopper behavior. This role will serve as an expert marketing resource for the Large Store Emerging Channels channel and will have Retailer-facing marketing responsibilities. The ideal candidate will have both a marketing and sales mindset, delivering plans that drive topline growth.

The Director Shopper Marketing Large Store Emerging Channels role will have responsibility for accomplishing/reporting channel-wide goals to the marketing leadership team. Planning will include the generation of channel and customer specific annual marketing plans, eCom joint sales & marketing plan, budgets, and pre/post promotional analysis. This individual will provide leadership and guidance to the LS EC Shopper Marketing Managers in all aspects of traditional shopper marketing functions, retail media, planning, analysis, and execution to meet company goals.

Essential Job Functions:

• Channel/Retailer Marketing Strategy
o Ability to harmonize channel, retailer and brand goals to gain alignment on strategic programming.
o Provide strong thought leadership that enhances current shopper marketing processes specifically as it relates to the dedicated Large Store Emerging channel shopper marketing managers.
o Demonstrates thought leadership in translating sales and brand goals into strategic retail media/digital marketing activation.
o Continuously strives to grow and build upon existing digital marketing knowledge within department and acts as a resource cross-functionally.
o Using Category, Shopper and Retailer specific data will identify marketing trends and opportunities within the LS EC channels.
o Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy.
o Develop and execute Channel Specific strategies based on department, sales and company goals.
o Expertly represent and translate Brand, Retailer, and Sales goals during internal and external meetings.
o Works extensively with LS EC Sales Leadership to ensure sales goals are met and channel/account-specific marketing expenses are in-line with forecasts.
o Leverage promotional synergies across customers within channels where appropriate.
o Oversee and provide full-channel marketing calendars and budgets monthly.
o Coordinate with RGM/Cat Man to complete post-promotional evaluations of top initiatives to gauge success of plans with respect to KPIs and ROI.
o Translates national brand/sales initiatives and shopper insights into retail marketing strategy for the large store & emerging channels business.
o Ensure maximum utilization of contracted assets.

• Leadership/Management
o Leads, develops, and coaches a team of 3 Shopper Marketing Managers in all aspects of marketing, planning, pre/post promotion analysis.
o Maintains strong working relationships with internal and external stakeholders to influence decision making.
o Helps grow the role of Shopper Marketing within the organization.
o Guides Shopper Marketing Managers in the development and execution of annual Shopper marketing plans.
o When applicable, leads creation of account-exclusive promotions and their affiliated marketing plans working with Sales, New Product Development, Graphics, Brand Marketing, and other relevant parties.
o Monitor implementation of customer plans with SMMs.
o Keeps all key stakeholders updated on KPIs for Shopper Marketing in the LS EC channel.
o Other duties as assigned.

Position Requirements:
• The ideal candidate will have 5 years of combined experience in the areas of Shopper Marketing, Key Account Sales, Digital Marketing and Brand Management in the beverage/packaged goods industry.
• Bachelor’s degree in business or marketing preferred, MBA a plus.
• Demonstrated ability to lead people and manage results with others.
• Direct team leadership/management required.
• Knowledge of Brand Marketing, Shopper Marketing, Digital Marketing, Retail Media & eCommerce.
• Previous Large Store Emerging Channels Channel/Customer experience strongly desired.
• Strong ability to build solid relationships both internally and externally.
• Must be decisive and able to enforce brand standards internally and externally.
• Must have a strong skill set in the use of Microsoft Office with proven advanced knowledge of Excel, PowerPoint, and SharePoint.
• Experience with syndicated data, Amazon Walmart DSP, Amazon Marketing Cloud, top retail media vendor portals strongly desired.
• Previous experience driving top retail customer annual media JBPs a plus.
• Excellent interpersonal and communication skills, both written and oral.
• Ability to work independently and be a self-starter within a team setting.
• Ability to handle a variety of tasks and situations in a calm and effective manner.
• Excellent organizational skills.
• Problem analysis and problem resolution at a functional level.
• Commitment to company values.
• Ability to travel 50% of the time.

Salary Range from USD 125,230.00 to USD 147,300.00