MEDIA SUPERVISOR

Summary of Position:

Responsible for overseeing plan execution (strategic planning & plan implementation) that translates clients’ marketing and advertising objectives into overarching media campaigns and works within a cohesive cross-platform media recommendation. Develop unique interactive plans, inclusive of custom programs, that are consistent with approved strategies and budget.

Essential Functions:

• Lead team (Planners & Assistants) in day-to-day responsibilities
• Oversee completion of daily assignments, including but not limited to: reporting, tagging/trafficking, optimizing, negotiating, gathering screenshots, vendor communication & meetings, custom creative review, sending RFPs, planning (including slide/deck development), billing (client & vendor), internal/external status updates, research projects, etc.
• Understanding of social platforms especially Meta (FB/IG) with other platforms a major plus (YouTube, LinkedIn, TikTok, etc).
• Experience activating digital media including planning, trafficking, optimizing, and reporting
• Utilize planning tools such as comScore, MRI and other resources to create high level media plan strategy
• Express understanding of client objectives through sound strategic recommendations and associated rationale
• Create decks for media recommendations which thoroughly and clearly explain/showcase recommendations
• Communicate with and inspire clients via phone, email or in-person interaction
• Review/QA reporting generated by junior team members
• Write client-facing POVs to evaluate media opportunities
• Responsible for keeping up-to-date billing charts and working with billing department to ensure all bills are paid
• Follow, analyze, and optimize against digital trends and the latest technological advancements in media landscape
• Contribute to strategy and brainstorming sessions for new clients and pitches
• Manage multiple accounts and excel at multi tasking. Potential of working on ad-hoc requests as needed.

Organizational Relationships

Position Reports To: Associate Media Director

Qualification Requirements

Bachelor degree is required

Discipline Specific Skills

• Must have 4-5 years of relevant media planning and buying experience in various mediums with an emphasis on digitalL
• Strong working competency in these specific digital tactics:
• Digital Display/Video
• Rich Media/Custom Content
• Social Media Channels
• Programmatic Marketplace
• Exposure to traditional media platforms (TV, Print, and Out-of-Home)
• Experience managing others
• Experience working in an integrated capacity with Planning, Activation and Creative teams
• Knowledge and understanding of tools and resources such as comScore, MRI, Kantar, DCM, etc.
• Familiar with various forms of digital pricing models (CPM, CPC, CPV, CPA, CPCV, etc.) and when to leverage each
• Ability to use third party ad servers to traffic media campaigns and pull reports; experience with DCM is crucial
• Proficient in PowerPoint, Excel, Word, Google Docs
• Exceptional written, verbal and negotiation skills with the ability to communicate with all levels of employees & clients
• Strong time management skills
• Attention to detail and advanced follow-through skills

Salary Range: 90-110k