Position: Director of Strategic Marketing

Reports to: CCO

Position Location: Company HQ in Suburban Philadelphia, PA

The Director of Strategic Marketing is responsible for planning and executing marketing strategies to establish brand consistency, build a strategic marketing roadmap to support the commercial organization, and drive sales for MOBILion products. This is achieved through driving a cohesive brand messaging, product concept and definition, value proposition, competitive landscape, and roadmap for gaining market share within defined markets. The Director of Strategic Marketing is responsible for developing and overseeing the Marketing team and leading them to develop marketing and communications campaigns, including social media, and drive peer-to-peer marketing. The Director of Strategic Marketing will bring a reputation for integrity, urgency, and accountability with sound technical and interpersonal skills. Their motivation, independence, and strong operational focus is key for success.

Responsibilities:

(1) Strategic Marketing (60%)

• Develop and execute a strategic marketing strategy that drives milestone achievement and operational success.

• Responsible for managing the marketing budget, to include consulting firms, materials, events, conferences, etc.

• Anticipate, challenge, and interpret internal and external information to continuously refine branding, positioning, and messaging.

• Drive VOC culture across organization to collect and continually validate unmet needs, value proposition, product solution, market opportunity, product concept, etc.

• Identifying, defining, qualifying, and developing potential business opportunities for new products, product applications, long-term business alliances, and relationships on both a domestic and international basis.

• Lead the competitive benchmarking of SLIM-MS vs. incumbent instruments and workflows.

• Lead Marketing to assess product mix, evaluate market share, conduct competitive analysis, and identify enabling products and technologies.

• Create and maintain detailed marketing plan that includes brand and product awareness, customer engagement and excitement, and clear articulate of value proposition to support sales objectives.

• Utilize tools to record campaigns and assess metric driven success.

• Provide insights and recommendations to evolve and improve marketing programs to optimize performance and improve return on investment.

• Co-own customer outreach that includes campaigns, tradeshows, and events to increase brand and product awareness. In addition, support digital marketing.

• Attend key industry conferences to develop an industry presence, represent MOBILion, and understand industry trends and issues.

(2) Target Markets and Applications (40%)

• Strategically assess new markets and applications to expand MOBILion’s total addressable market (TAM).

• Execute and/or manage new market/application opportunity diligence (landscape mapping, technical feasibility, gap analysis, prioritization matrix, competitive landscape analysis, initial ROI, and position statement creation)

• Engage with MOBILion’s existing Key Opinion Leaders (KOLs). Develop new relationships with future customers, subject matter experts and KOLS to collect voice of the customer feedback, establish collaborations, and identify potential growth opportunities.

• Review marketing materials such as application notes, white papers, technical notes, primers, field content presentations, for content and compliance.

Required Skills & Qualifications:

• Bachelors in analytical chemistry, chemistry, physics, electrical engineering, biology, or biochemistry.

• 10 years’ experience in a leadership role in sales, marketing, or product marketing position in the mass spectrometry, liquid chromatography, or related instrumentation market.

• Understanding of the current analytical techniques in support of life science, academic, biopharmaceutical, and applied market applications and MOBILion’s products, features, and benefits.

• Having a current and accurate knowledge of the instrumentation landscape from sample preparation through data analysis and reporting used in target markets.

• Ability to convert technical product features to a value proposition statement that represents the technical and economic benefits provided to the customer.

• Demonstrated proficiency in developing and executing marketing strategies.

• Understanding and proficiency in core up and downstream marketing processes including:

• Strategic Planning
• Marketing Plans
• Product & Technology Roadmaps
• Business Case Development
• Marketing Campaigns
• B2B marketing concepts

• Demonstrated analytical thinking and cognitive abilities with technical acumen to identify opportunities and solve market/customer challenges.

• Strong customer centric focus.

• Excellent detail, planning, mapping, and strategic focus for launches.

• Exceptional communication skills and ability to speak, present, and write clearly and accurately, particularly as it relates to technical concepts.

• A self-starter with strong operational focus and accountability

• Willingness to travel 30%

• Authorized to work in the United States

Preferred Skills & Qualifications:

• An advanced degree in analytical chemistry, chemistry, physics, electrical engineering, biology, or biochemistry.

• Demonstrated leadership of multi-level direct reports; effective in building team capability, attracting and developing talent, driving effectiveness, discipline, and standard work, building effective teams and bench strength.

• Proven capability to influence and drive cross-functional teams to the successful execution of plans; ensures accountability, motivates people, and maximizes impact/results.

• Build vision, develop strategic plans, set direction, and accelerate change needed to impact results.

• Demonstrated success in developing product pipeline strategies in the instrumentation market

Key Relationships

Internal Interactions:

• R&D

• Product Development

• Product Management

• Application Scientists

• Commercial Organization

External Interactions:

• Scientific Community, Academic Researchers

• Analytical Instrumentation Distributors

• Technology Partners

• Customers – industry, academic, government

Cultural, Behavioral, and General Characteristics

• Integrity

• Collaborative

• Work standards/high work ethic – initiative and drive

• Innovativeness & creativity

• Self-sufficient, self-driven, self-motivated (work with minimal supervision): figure it out

• Curiosity

• Ability to quickly learn and apply SLIM technology.

• Ability to think through complex issues and solve problems.

• Desire to share information and support a transparent culture.

• Technical translation