Job Purpose: As a valued member of the Marketing and Communications team, the Marketing Content Creator is a creative, dedicated individual who will support the department and the organization by producing high-quality outputs for our healthcare practice through a variety of writing, design, and production responsibilities. This is a full-time position (40 hours per week), Monday-Friday and is a hybrid position with some in-person work expectations, combined with remote work capabilities.

Essential Functions/Responsibilities: In order to perform this job successfully, an individual must be able to perform each essential function satisfactorily and regular attendance is required. The responsibilities listed below are representative of the primary essential functions required; additional duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Key Responsibilities:

Create original content for the organization through copywriting, editing, design, graphics, production, and dissemination support for a variety of high-quality, on-brand internal and external communication tools and resources, including but not limited to:

• Blogs
• News articles
• Social posts
• Website content
• Scripts for videos and other recordings
• Slides for patient and caregiver TVs/monitors
• E-newsletters
• Promotional and printed materials
• Press Releases
• Advertising copy

In this role, the Content Creator will work with the Marketing team on the strategy, scheduling and planning for content projects to support the department and organization's goals. To be successful, the Content Creator will also need to:

• CONTENT DEVELOPMENT Research and gather information that supports each writing project. This will include previous communications, as well as interviews/discussions and engaging with internal staff and physicians/providers who may also draft, review, or participate in content projects. Ensure that the information produced is accurate, relevant to the audience, appropriate to the tool/resource, and aligns with marketing or other organizational goals. Proofread and revise articles before submitting for approval and publication.

• DESIGN & PRODUCTION Graphics and design for social posts, signage, and other materials, in alignment with our Style Guide and by continuing to shape our stylistic uses. Also responsible for the in-house studio and production/technical work related to creating video content, audio recordings, etc.
• DIGITAL/SOCIAL/WEBSITE Support tasks related to digital marketing efforts, including writing, designing, placement, and promotion of social media posts, video assets, blogs/articles, company initiatives, etc. Monitoring and using social media to engage consumers, including timely and HIPAA compliant responses to online comments and reviews, monitoring online reputation, etc. Plan and produce content to fit the style and technical requirements of the different websites. Regularly review and make approved updates to the websites as needed/requested. Work with Digital Marketing Strategist on content optimization meant to increase website traffic and engagement, including Keyword research and SEO principles to increase content performance.
• MEDIA/PRESS SUPPORT Develop and maintain editorial calendars for important publications. Identify opportunities for the company to provide leadership and expertise. Submit approved press releases, build/maintain relationships for follow up and to pitch stories and interview opportunities. Track the exposure of these efforts.
• GENERAL DEPARTMENT SUPPORT
  • Collaborate with the Marketing team to coordinate internal and external communication needs, establish campaign objectives, complete tasks, and identify and solve problems.
  • Update existing material, generate new work, and brainstorm with the department for new ideas and strategies, suggesting new ways to promote company offerings and to reach consumers.
  • Assist with the distribution of e-newsletters and other communications.
  • Utilize various sources of data to analyze and assess the performance of content and make improvements accordingly to improve relevance and engagement. Stay current on trends, developments, and perceptions of the subject matter and content.
  • Monitor and analyze competitor communications, trending news stories, audience discussions, market/industry news and social trends to create the most relevant content and to generate new content ideas.
  • Support and work with other departments as needed to improve marketing, communications and strengthen the brand internally and externally.
  • Assume responsibility for special projects as defined.
  • Perform other related duties as needed.

Qualification Requirements: The qualifications listed below are representative of the knowledge, skills, and/or abilities required to perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and Experience/Qualifications:

• Bachelor's degree in English, communications, journalism, marketing, or a related field and/or 2-3 years related experience in a communications or content creation role with copywriting, graphic design, and related responsibilities. Ability to provide a portfolio of applicable outputs.

Certifications/Licenses: None required

Knowledge, Skills, and Abilities:

Working knowledge of:

• Basic business and marketing concepts
• Creating strong, engaging content through copywriting, communications writing, proofreading and graphic design
• Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel). Good working knowledge of HTML, website content management software (CMS), email, and design programs.
• Experience with navigating and moderating social media/networking platforms
• Experience with Adobe Creative Suite and video editing software a plus, but not required.
• Comfortable learning new software or platforms as needed.
• Ability to read, write, and speak Spanish preferred.

Skills:

• Excellent writing skills with strong command for using the English language
• Proofreading and editing for accurate spelling, grammar, and format/layout
• Creative, imaginative, and innovative writer, thinker, and planner
• Excellent listening and verbal communication skills
• Strong attention to detail, research, and organization
• Strong interpersonal/relationship-building skills
• Critical thinking and sound judgment
• Troubleshooting and problem-solving
• Strong time management skills, even while multitasking
• Familiarity with the principles of Keywords and SEO

Ability to:

• Thrive in a fast-paced, ever-changing, multi-tasking environment
• Prioritize, problem solve and manage time efficiently to meet deadlines
• Communicate effectively; manage stakeholder expectations for projects
• Work efficiently without compromising quality or accuracy
• Build and maintain positive relationships, both internally and externally
• Work on multiple projects simultaneously, sometimes with tight turnaround times
• Work independently or collaboratively as an active member of a team; interface well with employees from other departments. A team player mentality.
• Self-motivate, self-direct and work independently with minimal supervision
• Appeal to the interests of different audiences by creating engaging material
• Promote collaboration between internal stakeholders to ensure consistency in content
• Align and connect multiple brand strategies and ideas into work product

Physical Requirements: The physical requirements described here are representative of the physical demands required by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee may be required to walk, sit, stand, reach overhead, and bend to the floor. The employee is regularly required to talk and hear. The employee is required to use dexterity of hands and fingers to operate a computer keyboard, mouse, and other office equipment. Specific vision abilities required by this job include close vision and ability to adjust focus. The employee may be required to lift and transport items up to 10 pounds occasionally. Employees may be required to travel to other company locations due to staffing and training needs.

Working Environment: The working environment described here is representative of the setting which an employee may encounter on the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this position, the employee works in an office environment. The employee is exposed to a computer monitor daily. The employee may be required to travel by automobile and exposed to changing weather conditions while performing the duties of this position. While performing the duties of this position, the employee must be alert to conditions that may impact the safety of patients, employees and visitors.

This job description reflects management's assignment of key responsibilities; it does not prescribe or restrict the tasks that may be assigned.

MNGI Digestive Health provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

It is the policy of MNGI Digestive Health to comply with all federal and state laws concerning the employment of persons with disabilities and to act in accordance with regulations and guidance issued by the Equal Employment Opportunity Commission (EEOC). Furthermore, it is the company policy not to discriminate against qualified individuals with disabilities in regard to application procedures, hiring, advancement, discharge, compensation, training or other terms, conditions and privileges of employment

MNGI's Culture of Caring

"We are caring people caring for people". All caregivers should reflect our core values:

• Compassion: being empathetic and considerate of the needs of our patients and caregivers
• Teamwork: Being accountable for actions, supporting each other in meeting the needs of our patients, and respecting the voice/opinions of others assuming good intent.
• Integrity: Demonstrating honesty, trustworthiness, and transparency whenever you interact with patients or each other.