WHY US:

Working for 43North is an experience like no other. We’re curious; we’re connectors; and we’re relentless in our mission to attract and retain high-growth companies in Buffalo, NY. An accelerator fueled by a global startup competition, we invest $5 million annually into seed-stage companies and immerse them in a best-in-class mentorship program designed to fuel growth. If you like a fast-paced atmosphere where you’ll inspire and be inspired by your team, problem-solve with founders, roll up your sleeves and do the work, 43North might be the place for you!

WHAT YOU’LL DO:

Working in a leadership capacity, you’ll play a hands-on role in shaping and refining 43North’s brand strategy and storytelling, overseeing awareness amplification initiatives to recruit founders, build relationships with investors, and engage the wider Western New York community in the 43North mission. In addition to marketing strategy, this role presents an exciting opportunity for end-to-end oversight and ownership of our marquee event, 43North Finals.

As the organization’s marketing lead and brand champion, you’ll bring visionary, creative thinking to inspire a talented, high-performing marketing team to execute with excellence at every turn. By developing, leading, and optimizing fully integrated campaigns, you’ll work to maintain a strong and consistent brand identity that resonates with 43North’s key target audiences.

You’ll be a go-to resource and advisor for portfolio company founders and their teams, consulting on strategies, ideas, and tactics to fuel growth and drive results for their businesses. Seeing their success as 43North’s, you’ll share your startup business acumen and lend your expertise to offer mentorship and guidance on demand.

As it relates to 43North Finals and working with a small but mighty team, you will lead the entire effort from show concept development, scripting, staging, and production. You will also oversee all marketing efforts to fill the house at Buffalo’s storied Shea’s Theatre.

Think you have what it takes? Good! Keep reading!

Specific responsibilities include but are not limited to:

• Serving on the 43North executive team, leading the strategic vision and oversight of the organization's marketing and communications
• Driving strategic planning of fully integrated marketing campaigns, overseeing execution and optimization across paid, owned and earned media
• End-to-end oversight and ownership of 43North Finals, including show production (content, run of show, script development, backstage oversight) as well as ticket sales and distribution
• Leading 43North marketing department, including personnel management, team workflow and budget
• Shaping and refining organizational messaging and ensuring implementation as you develop media materials and marketing content, including press releases, fact sheets, ad copy, speeches, launch memos, articles, talking points, etc.
• Serving as an advisor to portfolio company founders and teams, responding to requests for support and managing/mobilizing 43N marketing team in servicing needs
• Management of agency partners to drive success, source opportunities, and identify optimizations in real-time
• Immersing yourself in each portfolio company’s industry to best understand the foundation, nuances associated with each company, and where 43North and marketing can add the most value
• Building and maintaining rapport with founders and fellow 43N co-workers

WHAT YOU’LL NEED:

• Executive presence with the ability to command a room, conduct public speaking and serve as a trusted advisor
• Love for copywriting with exceptional writing and editing skills
• Experience in content development, including video storyboarding and production
• Natural leadership, communication and organizational skills
• Past experience leading and managing a highly effective and impactful team
• Keen curiosity and awareness of marketing best practices and trends
• Experience leading and executing marketing strategies within a startup
• Ability to build relationships and make connections that our founders and their teams can leverage on a local and national level
• Eagerness to live and work locally in Buffalo, NY, with a passion for the city itself and progress being made
• A passion for helping early-stage companies and a commitment to helping them reach their vision in Buffalo
• Desire to network and socialize with founders and community at large
• Occasional national travel

WHAT WE OFFER:

• A chance to directly build and accelerate Buffalo’s entrepreneurial ecosystem
• Casual work environment in Buffalo’s tech hub at Seneca One
• Benefits: medical, dental, vision
• 401(k) with employer match
• Unlimited PTO
• Paid parking
• Salary range: $100,000 - $140,000

HOW TO APPLY & CONFIDENTIALITY:

Please email Carly Ortiz at Carly@43north.org and include a copy of your resume and a couple of sentences explaining why you are interested in advancing the 43North organization and mission through leadership in marketing and public relations.

We are committed to maintaining the highest level of confidentiality for all candidate applications. Your privacy is our priority, and we will handle all submitted materials with strict confidentiality.

43North is committed to the principle of equal employment opportunity. Applicants for employment and employees are reviewed on their individual qualifications for a position. Under no circumstances will 43North discriminate against qualified persons on the basis of race, color, religious creed, retaliation, national origin, ancestry, sexual orientation, gender, gender identity/expression, disability, mental illness, genetics, choice of health insurance, marital status, age, veteran status, or any other basis prohibited under applicable law.