Advertising

OPEN TO REMOTE CANDIDATES RESIDING IN THE US!

The purpose of this role is to implement and execute Paid Search campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.

As an SEM Associate Manager, you will be accountable for successfully managing paid search campaigns for enterprise-level clients. You will work under the direction of the Director, Paid Search and in coordination with a variety of team members. The primary responsibilities in this role is to be the go-to resource for our clients, successfully lead the day-to-day strategic management of complex and sophisticated Search campaigns; direct, motivate, and mentor the account team; and act as the central hub of collaboration and problem solving across various departments/resources all the while achieving aggressive client objectives. A successful person in this role is smart, ambitious, willing to roll-up their sleeves, and won't stop until the goal is achieved. We're seeking intelligent people who can passionately represent Merkle, develop the strategy behind category defining Search programs, ensure superior service delivery to our clients and engage in a manner that ensures a trusting and lasting relationship.

Key Responsibilities

Search Campaign Management:

• Perform day-to-day campaign activities for enterprise level Paid Search (PPC) campaigns, including: bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc.
• Act as the main point of contact for the client, internal departments, and third party providers; Guided by your Director, Paid Search, you will spearhead collaboration, facilitate discussions, planning, and project management
• Contribute to the development and execution of market strategies for Paid Search campaigns, including developing strategic roadmaps, test plans, and risk/benefit analysis; as well as analyzing results and developing actionable insights

Analysis, Thought Leadership & Communication:

• Employ analytical reasoning, data analysis, and problem solving skills to effectively and efficiently manage campaigns. Professionally communicate findings to the client, regardless of the medium (in person, PowerPoint, email, etc)
• Demonstrate thought leadership and professional communication skills by developing and delivering client facing materials, such as presentations, Point of Views, business cases, and performance reports
• Utilize business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship
• We recognize many of the above mentioned areas may be an area of growth opportunity for you, therefore you will receive guidance from your Director, but you will be expected to demonstrate rapid growth in these core functions to be successful in your role

Teamwork & Project Management:

• Provide proactive mentorship of Search Specialists supporting accounts; effectively communicating task execution and timeline requirements, strategic guidance, and constructive feedback to aid in their growth in their core areas or responsibilities
• Active monitoring and sharing of industry news, on-line marketing trends, industry tools, and internal cross-team key learnings
• Work comfortably in dynamic, time intensive environments where consistent fire drills and competing priorities are commonplace

Search Engine Marketing (SEM) and Business Experience:

• 2 years' Search Engine Marketing (SEM) experience, preferably on the agency side
• SA360 experience a plus
• Capable of successfully leading mid-tier accounts with limited oversight
• You're next to flawless when it comes to day-to-day campaign execution
• Ideally, you have some experience beyond just the two major search engines – we often work with GDN, Twitter, YouTube, Facebook, etc.

Analytical Skills:

• Comprehensive data analysis and problem solving skills; able to draw conclusions and with guidance, you are able to devise strategic recommendations based on findings
• Strong Microsoft Excel skills: pivot tables, Vlookups, and chart building.
• Additional SEM software skills a plus (e.g. Tableau, Hitwise, etc.)

The anticipated salary range for this position is ($49,000-$69,500). Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

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About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.