Are you looking for a marketing role that is focused on helping people feel better and live their best lives? Do you enjoy collaborating with a team and bringing marketing initiatives to life across a multi-facility healthcare organization? Same here! Chiro One Wellness Centers is dedicated to helping patients find relief from pain, reach their wellness goals, and get back to doing what they love! Think less pain, more joy. With over 100 clinics across 12 states and growing, we are seeking a performance-driven senior marketing manager focused on patient referrals to join our team.

I’m sure you’ve heard the adage, that the best compliment is a referral. We absolutely agree! Patients referred from our current patient base account for one-third of new patient acquisition and over 1,000 new patients per month. The senior marketing manager is responsible for driving new patient acquisition through multi-channel marketing initiatives across several audiences, including referring patients and clinical care teams. This position will collaborate with the content team to develop high-performance patient-facing marketing campaigns for in-clinic implementation. The role will also work closely with our clinical care teams and practice development coaches to ensure the successful execution of these marketing campaigns. This position requires a combination of in-office and in-field time along with quarterly travel to out-of-state markets. The role is highly metrics-driven and is accountable for specific acquisition goals per clinic location on a daily, weekly, and monthly basis.

What You Will Do

• Manage monthly marketing programs, channel strategies, and KPIs, targeting multiple audiences to drive increased patient acquisition and achieve a monthly target. Analyze potential performance gaps to develop company-wide, regional, and clinic-specific referral initiatives.
• Create, implement, and communicate short-term contests and employee incentives to drive patient referral results based on monthly performance metrics.
• Manage the patient marketing onboarding process and playbook roll-out of new and acquired clinics via a series of virtual training and email correspondence. Evaluate the effectiveness of the initial programs and perform updates and amendments if needed.
• Lead and manage employee-facing patient marketing programs, including an internal communication platform (Yammer) by executing daily posts to acknowledge performance, highlight referral best practices, launch performance contest, etc.
• Create, schedule, and conduct virtual and in-person one-on-one clinic training with 2-6 team members to drive referral results. Topics include but are not limited to campaign implementation, communication skills, sales tactics, collateral use, and best practices.
• Work closely with the Practice Development and Performance team to facilitate weekly and monthly clinical team meetings to present on KPIs, implement marketing program specifics, and referral (sales) training for Chiro One via virtual platforms.
• Calculate, gain approval, and submit monthly bonus compensation for team members based on referral results.

Minimum Qualifications

• Bachelor’s degree with 2-3 years of marketing management experience.
• Experience in managing the implementation of innovative, results-driven multi-channel marketing campaigns including presentation, event, social, and email marketing with proven results.
• Experience in creating and implementing marketing training material for a variety of positions, both clinical and non-clinical.
• High level of planning and analytical skills.
• Proficient in (CRM such as Salesforce, PowerPoint, Excel, Word, Outlook, etc.).
• Exceptional presentation skills including the ability to present to large groups of professionals virtually.
• Ability to engage large teams through strategy and incentives.
• Access to a reliable vehicle, valid driver’s license, and good driving record.

Job Competencies

• Achievement-oriented; motivated by achieving metrics, goals, and company objectives
• Strategic thinking and ability to create attainable goals and tactics that support key strategies
• Ability to work collaboratively across creative, content, digital, and clinical operations teams
• Ability to influence a group of diverse team members to drive results
• Passion for improving the patient journey through innovative and creative internal campaigns
• Excellent verbal and written communication skills