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Job DescriptionCoordinates the product category marketing strategy for North America in alignment with product management and sales priorities, including product launches, event support, sales activation, PR and social media (product coverage includes : Gaming / Consumer Category - Desktop and All-in-One PCs, Notebook PCs)Plans and executes go-to-market strategy according to business objectives and ROIDevelops and maintains knowledge in MDF requirements, compliance and reporting
Develops, communicates and implements winning go to market plans for Gaming product launches in North America
Creates campaign / marketing materials to define messaging for assigned product category across ATL and BTL marketing activities
Manages the cross-functional implementation of the plan
Assists the Global Marketing Team at ASUS HQ in the development of the product line strategy. Requires strong diplomacy skills to build consensus between competing business needs and objectives between different ASUS regional offices
Be the expert on the local markets, opportunities in terms of positioning and launch strategies, and the competition
Participates at tradeshows and industry events to assist in lead generation, communicates the value proposition of the products and use casesRequired Qualification : Years of EducationBachelor's degree (B.
A. or B.S.) in related field or equivalentWork ExperienceUp to 3 years of relevant experienceKnowledge and Skills
Ability to think of the big picture, and has the attention to detail to execute tactics with goals in mind
Excellent presentation skills, ability to define effective marketing tactics, strong negotiation and financial analysis skills
Knowledge of Business to Consumer and Business to Business, including process and key players
Passionate attitude for sales and marketing as an enabler for a company’s growth
Knowledge of major accounts, their customers and their industry challenges
Good understanding of PC technologies, able to deliver product messaging and value position verbally and written
A keen understanding of the creative aspect of marketing, well versed in digital and print creative process and able to communicate to the production team and influence the process
Capable at copywriting for technical products and asset creation from the ground up
Organized with strong prioritization skills
Excellent written and verbal communication skills in EnglishPreferred Qualifications :
Technology experience, particularly in Gaming / Consumer electronics market, PC, IoT and hardware PC experience
The final amount will be determined based on qualifications & experience of the candidate relative to the role. Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).
ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy / breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject.
These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.
Last updated : 2024-05-15
Full Time
$85k-109k (estimate)
05/16/2024
05/31/2024
mediabistro.com
New York, NY
100 - 200
The job skills required for Product marketing specialist include Presentation, Attention to Detail, Sales and Marketing, Lead Generation, Verbal Communication, etc. Having related job skills and expertise will give you an advantage when applying to be a Product marketing specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Product marketing specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Product marketing specialist positions, which can be used as a reference in future career path planning. As a Product marketing specialist, it can be promoted into senior positions as a Private Label Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Product marketing specialist. You can explore the career advancement for a Product marketing specialist below and select your interested title to get hiring information.
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A product marketing specialist oversees the marketing of a company's products, this is one of the various marketing roles within a marketing department.
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Their job duties typically include doing research and figuring out what sells.
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During development, the product manager will have ongoing responsibility for communicating the product’s progress to the executives, sales teams, and other stakeholders.
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A product marketing specialist keeps their eyes on marketing trends and works with companies to create advertising campaigns, pricing strategies based on demographic data and targeting specific customer demographics.
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They work with marketing teams at companies to achieve success through more awareness about what they offer.
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Career tips from people on Product Marketing Specialist jobs
A product manager has ultimate responsibility for the product.
04/12/2022: Wichita, KS
A Product Marketing Manager will constantly be working on different tasks for customers at these three levels of the funnel.
02/28/2022: Eugene, OR
Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on.
02/19/2022: Nassau, NY
Product marketing specialist must be good in excellent analytical skills and good communication and interpersonal skills.
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Product marketers will be working with product managers and executives to launch products, they must have a clear understanding of revenue projections, business metrics and financial planning.
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