GENERAL DESCRIPTION :

As a SEM / PPC Specialist, you will work together with our Online Marketing and be responsible for digital offsite and PPC campaigns to attract new customers and increase sales.

Additionally, you will be responsible for developing, implementing, and optimizing online advertising campaigns across various search engine platforms such as Google Ads, Bing Ads, and others.

Your primary goal will be to drive targeted traffic, increase brand visibility, and achieve conversion objectives through effective paid search strategies.

RESPONSIBILITIES : Development, implementation and analysis of paid advertising campaigns for one or more product categories with the aim of increasing sales and acquiring new productsConduct thorough market research to identify key trends, customer behaviors, and competitor strategies to inform campaign development and optimization.

Content Creation for Paid Advertising CampaignsCreation of advertising campaigns in different advertising networks (such as AdWords, Bing Ads or Facebook Ads)Collaborate with the marketing team to align paid advertising campaigns with broader marketing initiatives, ensuring consistent messaging and brand positioning across channels.

Test and iterate on various campaign elements including ad copy, targeting parameters, bidding strategies, and landing page designs to continuously improve campaign performance.

Monitor and optimize online campaigns with a focus on SEA and marketplacesIdentify and explore new opportunities for expansion and growth, such as emerging advertising platforms, partnerships, or innovative campaign strategies.REQUIREMENTS :

Bachelor's degree in Marketing, Advertising, Business, or related field or equivalent years experienceFive to seven years of in-depth professional experience in online marketing with a focus on paid advertisingProven experience managing paid search campaigns for B2B, preferably in an agency or corporate setting.

Excellent knowledge of all common advertising platforms (Google, Bing, Facebook, Linkedin) and SEA-relevant tools and technologies (e.

g. Google AdWords, multi-channel tools, Google Analytics, Microsoft Advertising)Experience in calculating, executing and evaluating marketing campaignsInterest in technical products and a keen sense of digital trendsAbility to work in a team, analytical and communication skills as well as a structured and goal-oriented way of workingBENEFITS

paid LifeSupplemental Life InsuranceVision InsuranceShort and Long Term Disability InsuranceRetirement with Company contributions

20 Paid Time Off days per year, plus 9 holidaysSubsidized lunch on-site

Last updated : 2024-05-31