Purpose

The Marketing Coordinator collaborates with Retail, Wholesale, and other departments and relevant opportunities and deliver marketing materials that that align with LivWells accord with the overall brand strategy, as directed by the Marketing Project Manager.

Essential Duties

Assist in coordination with third party vendorsCoordinate with other departments on the creation and maintenance of marketingComplete website changes and updates through the companys content management platform, Content Management System (CMS)Assist in gathering estimates and sources for marketing and sales materialsUpdate and maintain marketing collateral inventoryEnsure brand standards are maintained for the projectsAssist in daily administrative responsibilities including invoice reconciliation and general upkeep of marketing material inventoryAssist in training and marketing best practices or new tools / platformsAssist in the proofreading of marketing collateralPartnerships and EventsSeek out, develop, and execute events on behalf of LivWell and partners that align with agency brand, consumers and membersNetwork and establish partnerships with local businesses and organizations to positively impact the LivWell brandDeliver positive ROI to brands in partnership with LivWell by leveraging resources such as giveaways, and in-store pop-ups / eventsDevelop recap reports measuring value and ROI of partnerships, sponsorships and eventsAdditional Responsibilities / Duties

Other duties as assigned, including, but not limited to assisting other departments to help facilitate the additional and / or supplemental work.

Ongoing integration with retail division to ensure consistency of marketing materials at all retail locations, proper signage and current brand representationInterface with Marketing Project Manager to monitor and track weekly hot list of deliverables for marketing team projects and initiativesMentorship of junior level team membersOther duties as assigned, including, but not limited to assisting other departments to help facilitate the additional and / or supplemental work.

Job Qualifications

Work Experience

Excellent media marketing and planning skills abilities, particularly in digital, print, social media, events and sponsorships outdoorIntegrated production campaign experienceCannabis marketing industry experience a plusWorks well under pressure, thriving under tight deadlines, and staying within budgetCommunicates effectively in oral and written formDemonstrates a high level of organization and time managementProficiency in Google Docs, Office Suite, additional programs as necessaryEstablish and maintain effective working relationships as required by job responsibilityListen effectively, assesses the situation, determine relevant issues, and suggest solutionsMust be able to secure appropriate work credentials from the Colorado Department of Revenue, Marijuana Enforcement Division

Education

Associates degree in marketing, advertising, or related field or 2 years equivalent experience required.Proven Success in the Following Core Competencies

CreativityLeadershipResultsCommunication and PresentationCustomer Focus and Relationship BuildingProblem Solving and Decision MakingInformation and Technology ProficiencyTechnical Industry and / or Profession Expertise

Working Conditions

Able to use a computer for extended periods of timeAble to move about a typical office, manufacturing, or retail environmentAble to perform general office managerial and administrative activitiesAble to lift and move up to 25 pounds occasionallyRegular and on-time attendanceHours regularly exceed 40 hours per weekOccasional travel by conventional means including aircraft, motor vehicle and the like within the region and to other locations as required

Note : To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and / or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.

Last updated : 2024-05-19