Job DescriptionJob Description

Hey there! We are GoldOller!

We are seeking a talented and driven Marketing Coordinator to join our esteemed team. If you're a detail-oriented professional who is passionate about crafting compelling marketing strategies and executing impactful campaigns, we want to hear from you.

Personal Qualities :

On-ground enthusiast with a flair for local market nuances.

Entrepreneurial spirit, ready to bring innovative solutions tailored to each property, and a strong believer in hands-on involvement.

You have a natural flair for crafting compelling content tailored for property audiences. Your narratives resonate with potential tenants and stakeholders, painting a vivid picture of properties.

Every property has a story, and you know how to tell it. You understand the nuances of property marketing and can create content that captivates and converts.

Whether through visuals, written content, or presentations, you know how to effectively communicate each property's unique selling points effectively.

You’re always looking for emerging trends in property content marketing, ensuring your strategies are fresh and relevant.

Skill Requirements :

Excellent project management and coordination skills, a knack for prioritization, and an ability to manage various projects simultaneously.

The ability to work well in a fast-paced and changing environment, including the tenacity to overcome obstacles and barriers with high self-confidence.

Ability to work closely with property managers and other stakeholders.

Previous agency experience with a working understanding of paid search engine marketing, Google Analytics, Customer Relationship Management (CRM) reporting, email marketing, social media, and local apartment internet listing sites

Possess excellent conflict resolution skills, with the ability to address difficult or sensitive issues in a compassionate yet straightforward manner.

Able to establish and maintain effective working relationships with peers, superiors, residents, community service agencies and the public.

Experience with Property Management Platforms like RealPage, Yardi, or Entrata is preferred.

Experience using CMS software and Canva.

Possess a skillset and interest in interior design, aiding in the styling and refreshing on-site model units and property interiors.

Duties and Responsibilities :

Understand the unique marketing needs of each property and assist with the implementation of approved marketing plans.

Manage and refine an AI-driven platform to boost lead generation and nurturing processes, ensuring heightened engagement and enhanced traffic quality.

Perform audits of each property’s web presence, revise copy images, etc.

Perform audits of each property’s on-site curb appeal to ensure portfolio-wide consistency.

Maintain and update web content for property websites and all internet listings.

Manage properties' digital assets on the company’s digital asset management platform.

Project manage various types of initiatives including but not limited to property websites, collateral, signage, promo items, digital ads, etc

Assist with reporting and analysis of lead generation and website traffic data.

Ensure correct source attribution by ongoing testing of tracking numbers, URLs, and emails.

Closely follow occupancy and lead generation performance for assigned properties.

Ad hoc projects and tasks as assigned.

Travel will be required to visit properties, conduct site surveys and research, attend training classes, or perform the role effectively.

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Last updated : 2024-05-06