We’re looking for a creative, flexible, sales professional with strong digital and marketing skills, a collaborative approach and a competitive spirit.

If you possess a cool-headed, solutions-oriented attitude, seek possibilities not limitations, and are a team player with a sense of humor, you're right for us We’re The Press of Atlantic City, a progressive news and marketing operation with a focus on communication and collaboration at all levels.

We’re passionate about serving our clients and helping our staff members develop new skills. If you join our team, you’ll help develop new accounts, create campaigns for clients and help local business owners navigate their many marketing options.

Working both as an individual and collaboratively with a team, you will be responsible for pitching digital marketing solutions across a variety of channels, including SEM, SEO, social media and web analytics.

We are seeking a highly motivated and experienced Advertising Account Executive with a strong focus on both digital and print media to join our dynamic team in the media industry.

As an Advertising Account Executive, you will be responsible for managing client accounts, developing strategic advertising campaigns, and ensuring the successful execution of digital and print advertising initiatives.

This role requires a deep understanding of the media landscape, excellent communication and negotiation skills, and a passion for driving results.

• Understand clients' business objectives, target audience, and advertising goals to develop effective advertising strategies.
• Collaborate with clients to identify their advertising needs and provide expert guidance on digital and print media solutions.

2. Strategic Planning : - Conduct thorough market research and analysis to identify target audiences, industry trends, and competitor activities.

• Develop comprehensive advertising strategies that align with clients' goals, utilizing a mix of digital and print media channels.
• Create compelling advertising proposals and presentations, clearly articulating campaign objectives, strategies, and expected outcomes.

3. Campaign Execution and Management : - Oversee end-to-end campaign execution, ensuring all digital and print advertising initiatives are implemented effectively and in a timely manner.

• Collaborate with creative teams to develop engaging ad content and ensure brand consistency across all channels. - Monitor and analyze campaign performance, providing regular reports to clients with insights and recommendations for optimization.
• Proactively identify opportunities to enhance campaign effectiveness, such as audience targeting, ad placement, or creative adjustments.

4. Relationship Building and Sales : - Generate new business opportunities by identifying prospects, conducting sales pitches, and negotiating contracts.

• Expand existing client relationships by upselling additional advertising services and exploring new avenues for growth.
• Stay informed about industry trends, emerging digital technologies, and new advertising platforms to provide innovative solutions to clients.

Requirements : - Bachelor's degree in marketing, advertising, communications, or a related field. - Proven experience as an Advertising Account Executive or in a similar role, with a focus on digital and print media.

• In-depth knowledge of digital advertising platforms, including social media, display advertising, search engine marketing, and programmatic advertising.
• Familiarity with traditional print advertising EOE Why Join Us? Lee Enterprises offers competitive wages in a dynamic, interesting work environment with career growth opportunities.

We offer an extensive benefit program that can be personalized to your needs. Our benefit program includes medical, dental, vision, short and long-term disability, company provided life insurance and supplemental life insurance.

In addition, we offer a 401K retirement plan with company match. We also offer generous paid time off to allow the flexibility to balance personal life and work.

This includes paid parental leave for new parents. Lee Enterprises is a major subscription and advertising platform and a leading provider of local news and information, with daily newspapers, rapidly growing digital products and nearly 350 weekly and specialty publications serving 75 markets in 26 states.

Year to date, Lee's newspapers have an average daily circulation of 1.0 million, and our legacy websites, including acquisitions, reach more than 34 million digital unique visitors.

Lee Enterprises is proud to be an equal opportunity employer. We are committed to attracting and retaining a workforce whose diversity reflects the communities we serve.

Lee embraces change, and we recognize that we must create and maintain a culture of fervent inclusion. For more information about Lee, check us out at www.

lee.net. We are focused on building a diverse and inclusive workforce. If you are excited about this role but do not meet 100% of the qualifications above, we encourage you to apply.

Last updated : 2024-05-15