Company Description

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

We are enjoying the flexibility of a hybrid work model, in which employees spend part of their week connecting with co-workers in our state-of-the-art headquarters. Located in the booming West Loop of downtown Chicago, it's set up to be a global hub that cultivates collaboration:

• Take a class at Hamburger University
• Sample future items in our Test Kitchen
• Utilize the latest technology to connect with your team around the globe

We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone.

Job Description

You get to be one of the persons that runs the McDonald’s account. Which will make you very popular anywhere you go, but also means you will get to read 675 comments about the snack wraps every single day. Don’t forget all the DMs asking to get *fReE fOoD pLeAsE*

• We’re looking for someone that knows social, gets the modern customer, not only how they consume social content and experiences, but also knows what’s important to them and why. The perfect candidate isn’t just familiar with these nuances but is also ready to translate that knowledge into fresh thinking that elevates our social strategy and pushes the brand towards groundbreaking, culturally inspired ideas.
• Every day, you will serve as a creative catalyst for tactics that inspire brand love and elevate role of McDonald’s in culture and get to partner with creative and social agency teams to produce breakthrough, best-in-class creative ideas.
• You will also collaborate with cross-functional partners across Brand & Content, Communications, Digital and Consumer Insights to align tactics to program and business goals.
• Lastly, you will lead the charge on the ongoing measurement and evaluation of social engagement efforts to apply learnings to future initiatives.

Key Responsibilities

• You will oversee the strategy and creative of some of our most important social media audiences and communities. Craft social strategies and content worth being talked about in the group chat, studied in the classrooms, and copied by the industry.
• Your main responsibilities will be:
  • To write the future of community building via the creation of our first ever texting community
  • To lead the charge on “social big events”
  • To craft breakthrough social strategy and content for our PR-led activations and campaigns. Some of which include multicultural campaigns and initiatives and partnerships and activations in the sports, gaming, and pop culture industries
  • To put our trend engine in overdrive so that McDonald’s is always first to breaking trends
  • To spearhead new platform innovation

Qualifications

Minimum Requirements

• You knowsocial media.
• You have a gut instinct on what’s shareworthy.
• You can interpret data into meaningful insights.
• You’re agile and can move with the speed of social.
• You challenge the status quo and are an advocate for innovation.
• You put the fans first by deeply listening to their social conversations.
• You value long-term community building over shock value to get 23 seconds of fame
• You care about the difference between having something to say and having to say something
• You understand what WAGMI, web 3, FPS, right click save or Jujutsu Kaisen mean.
• You have at least one of these “plus” :
  • Experience in multicultural marketing is a plus; including expertise in the Hispanic Consumer is a plus
  • Paid & Earned media experience is a plus
  • Marketing for brands is a plus
  • Working with agencies is a plus
  • Speaking a second language is a plus

Additional Information

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [email protected]. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.