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Content Specialist

Denver, CO | Full Time
Just Posted

Job Description


Content Specialist

Responsible for writing, editing, and optimizing articles, blog posts, and other marketing materials for one of the Mazzella Companies’ websites - with a strong emphasis on growing and enhancing the overall digital presence and branding. Also responsible for increasing brand awareness through the creation of direct and indirect sales tools and miscellaneous marketing materials. Drive and develop targeted content on a Mazzella Companies’ website that is both engaging and educational. Supporting the development of corporate communications (both internal and external), written collateral (data sheets, e-books, brochures, white papers, case studies), video, social media, and website content.


Job Duties

  • Write, edit, proofread, and optimize inbound marketing content - developed independently through research or other internal and external channels.
  • Collaborate with product, sales, and service teams (subject matter experts) to develop SEO content that positions ourselves as an industry thought leader.
  • Manage and prioritize multiple tasks and projects with a sense of urgency.
  • Collaboratively work with an internal team of designers, web developers, and videographers.
  • Effectively navigate a complex organizational structure.
  • Promote a line of complex/technical products, machinery, and services to meet deliverable deadlines.
  • Identify, develop, and execute sales and marketing initiatives, including product launches, sales collateral, promotions, website updates, public relations, and internal communications.
  • Utilize a variety of tools to generate metrics and analyze the performance of existing content.
  • Identify opportunities to optimize or enhance content based on current marketing/industry trends.
  • Develop social media content that drives prospect engagement.
  • Other duties as assigned.



Bachelor’s degree in Marketing, Communications, or Journalism preferred. In the absence of a degree, directly-related job experience serving in a public relations, freelance, or journalism role. Years of experience, and proven knowledge, may offset the degree requirement.



2-3 years in a marketing, communications, journalism, or freelance role.


Required Skills

  • Proven technical writing, editing, proofreading, webpage layout and design, and publishing skills.
  • Ability to interview and extract information from subject matter experts.
  • Strong experience in capturing, translating, and developing creative/technical content for target audiences.
  • Hands-on experience with SEO and web traffic metrics.
  • Ability to work independently and solve problems creatively.
  • Strong attention to detail, highly organized, and able to prioritize multiple projects simultaneously.
  • Basic proficiency with HTML and an understanding of web writing best practices.
  • Knowledge and understanding of digital and social media platforms.
  • Working knowledge of the Microsoft Office Suite of products.


Preferred Skills

  • Knowledge of HubSpot or other marketing/e-mail automation platforms.
  • Knowledge of WordPress or other web content management systems (CMS).
  • Working knowledge of digital photography and Adobe Creative Cloud.

The Mazzella Way

Mazzella is a family owned company that puts people first. With over 800 employees and 30 locations we are the humble leaders in the industry. We offer market competitive compensation and a wide range of benefits, including paid time off, affordable and comprehensive health insurance, dental, vision, 401(k) with company match, life insurance, and disability insurance.


Why Team Members join Mazzella:

  • Team-oriented environment
  • A real Work life/ Home life balance
  • Growth and Development Opportunities including a Lifelong Learning Career Path
  • Humble, Hungry, Smart Culture
  • Market Competitive Salaries
  • Free Virtual Doctor visits with $0 copay (Teledoc)
  • Tuition Reimbursement

Mazzella Core Values:

Lifelong Learner – routinely acquire new skills and capabilities that bring value

Humble – lack excessive ego or concerns about status; emphasize the Team over self

Hungry – always looking for more, self-motivated, and diligent; do more than to just get by, committed

Smart – common sense about people, good judgement, and intuition around their impact on group dynamics



Company Overview

  • Website
  • Headquarters TUSCALOOSA, AL
  • Size 500 - 1,000
  • Founded 1954
  • Type Private
  • Revenue $200M - $500M
  • Industry Retail & Wholesale
  • About mazzella companies
  • Mazzella Lifting Technologies provides lifting solutions such as overhead cranes, crane runways, jib, workstation and monorail cranes.

Skills for Content Specialist

The job skills required for Content Specialist include Social media, SEO, Initiative, Public Relations, Marketing Communications,and Attention to Detail etc. Having related job skills and expertise will give you an advantage when applying to be a Content Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Content Specialist. Select any job title you are interested in and start to search job requirements.

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Career Path for Content Specialist

The following is the career advancement route for Content Specialist positions, which can be used as a reference in future career path planning. As a Content Specialist, it can be promoted into senior positions as a Digital Content Writing Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Content Specialist. You can explore the career advancement for a Content Specialist below and select your interested title to get hiring information.