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CREATIVITY IS OUR SUPERPOWER.It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Opportunity:
Mattel is seeking a creative, inquisitive, and high-altitude thinking digital expert to provide strategic guidance for our global social portfolio. The role will support both organic and paid marketing plans, fueling demand creation while developing the next generation of social/video presence for the most iconic toy brands in the world.
In this cross-functional leadership role, you will contribute to aspects of planning, presenting, and reporting on owned content social marketing campaigns across Mattel. You will also be responsible for researching and sharing platform, audience, and competitive trends that guide creative and media for engaging/converting fans, shoppers, collectors, and more. Finally - Your curiosity and relentless pursuit of success will inform an ongoing effort to test new, innovative ideas for maximizing reach, brand love, and sales conversion across multiple platforms - Providing clear value for both audience and Mattel alike.
What Your Impact Will Be:
50% - Platform Strategy Development
Contribute to social strategy, campaign development for Mattel portfolio in collaboration with cross-functional partners including the integrated marketing, global brand, and regional market teams. Campaign/portfolio strategies must achieve desired business outcomes and may involve one or more audiences (e.g. heavy-buyers), platforms (e.g. TikTok), creators, and brands. Collect and formulate data into insights and recommendations for determining the optimal mix of market localization and media investment for campaign/portfolio strategies.
50% - Platform Strategy Execution
Report on performance of marketing content strategy for Mattel portfolio in collaboration with cross-functional partners including the integrated marketing, global brand, and regional market teams. Campaign/portfolio strategies must achieve desired business outcomes and may involve one or more audiences (e.g. heavy-buyers), platforms (e.g. TikTok), creators, and brands. Act as the lead driver in recommending optimal adjustments of market localization and media investment during roll-out of campaign/portfolio strategies.
What We're Looking For:
The annual base salary range for this position is between $140,000 and $170,000
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate's work location, skills and experience.
Don't meet every single requirement?At Mattel we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world's leading retail and ecommerce companies.
Mattel is recognized as a Great Place to Work and as one of Fast Company's Best Workplaces for Innovators in 2022.
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Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.
Videos to watch:
Full Time
$100k-127k (estimate)
05/14/2024
05/21/2024