CREATIVITY IS OUR SUPERPOWER.It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:
As a global toy and family entertainment company, Mattel is the undisputed leader when it comes to creating and marketing dolls. The team is hiring a Global Senior Marketing Associate to support the Manager of Global Brand Marketing in executing best-in-class global brand and marketing strategies, working across brands such as Barbie and Licensed IP.

What Your Impact Will Be:

Campaign Development & Execution:

• Support Manager in building global marketing plans tied to global brand strategy and marketing tentpoles
• Create marketing decks and communications to inform cross-functional partners and regional marketing teams of global marketing plans
• Conduct regular analysis of marketing initiatives, provide insights to refine strategies for maximum impact, and evaluate overall effectiveness of marketing programs
• Contribute to the development of marketing strategies and tactics based on market trends, consumer insights, and business objectives
• Stay informed about industry trends, competitor activities, and market changes to identify opportunities for improvement

Cross-Functional Collaboration

• Act as a liaison between the brand marketing team, regional marketing teams, and cross-functional partners to align on objectives and facilitate campaign execution and asset management
• Foster strong relationships with stakeholders to facilitate collaboration and ensure a unified approach to marketing initiatives
• Partner with global product marketing team to understand sales lifts against programs at brand/segment level and build recap reports with cross-functional partners

Project Management

• Support Manager in end-to-end project management of marketing campaigns, from conceptualization to execution and analysis
• Maintain operational excellence via proactive communication of present and forward-looking global marketing needs for cross-functional partners and regional marketing teams
• Align with cross-functional teams to understand project timelines and partner to ensure all tasks are completed on schedule and within budget
• Collaborate with cross-functional teams to develop marketing assets including YouTube content, social content, influencer programs, and digital video ads that are aligned to global brand marketing strategy
• Work alongside Marketing Manager to facilitate licensor management and requests
• Assist with the development of presentation materials for key internal, partner and licensing meetings
• Distribute marketing and content development materials to relevant stakeholders and share consolidated feedback with cross-functional partners.

What We're Looking For:

Experience/Qualifications:

• Bachelor's degree in Marketing/Business/Communications or related preferred
• Minimum of 3 years Marketing experience
• Excellent interpersonal skills with the ability to build relationships and work effectively with people at all levels
• Must be comfortable presenting to large audiences
• Demonstrated leadership, project management and strategic thinking skills
• Ability to handle a high volume of work while maintaining accuracy and attention to detail
• Strong time management, planning and project execution skills
• Computer proficiency: MS Excel, Word, Outlook, PowerPoint
• Studio/entertainment industry experience preferred
• Demonstrated agrowth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

The annual base salary range for this position is between $73,600.00 and $103,000.00.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate's work location, skills and experience.

Don't meet every single requirement?At Mattel we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
What It's Like to Work Here:
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate:Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate:At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute:We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mattel is recognized for the second year in a row as a Great Place to Work and as one of Fast Company's Best Workplaces for Innovators in 2022.
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Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

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