SUMMARY

The VP of Demand Marketing will plan, build, and run inbound and outbound marketing programs to drive and accelerate pipeline growth. You will help us to define, execute, measure, and refine a creative, compelling, and effective marketing revenue strategy for our growing enterprise software solutions business. You will own the delivery of pipeline through, MQL, MQAs, and SQLs goals, and have responsibility for conversion rates into revenue. Reporting to the VP of Marketing, you'll have direct reports from leaders of marketing demand generation managers, SDRs, customer expansion, and website development.

RESPONSIBILITIES

• Create and execute multi-channel demand generation strategies that are aligned to persona's / audiences and our sales objectives to support pipeline and revenue goals.
• Expertise in executing integrated ABX campaigns through the customer lifecycle.
• Help construct and bring to life marketing programs, and successfully create and roll-out of highly targeted and broad demand generation programs that engage and advance interest across the prospect and customer lifecycle.
• Be able to understand the minds of our buyers to partner with content creators to create authentic conversations and promotions that move them through the funnel, and help speed up sales velocity.
• Own objectives across the marketing funnel - Inquiry to SQL - track and optimize performance at each stage in the funnel, and create a predictable demand generation engine. And continually optimize online and offline programs to ensure CAC is in line with ROI goals.
• Collaborate with a variety of stakeholders - C-level, sales, marketing, product and product marketing.
• Always be strengthening best practices while evaluating the latest B2B marketing strategies, and marketing technologies, experimenting and optimizing different tactics, and consistently meeting or exceeding sales pipeline and revenue goals.
• Analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision-making.
• Understand lead scoring and enterprise B2B sales revenue lifecycle including MQLs, MQAs, and SQLs, and have knowledge of marketing automation platforms (Eloqua, Marketo, Pardot) and CRM systems (SFDC, Microsoft Dynamics).
• Lead, nurture, and develop and team of marketing program managers and SDRs.
• Build high performance team
• Be responsible for the budget and report on key performance metrics aligned with ROI goals

REQUIREMENTS

• 7 plus years in a demand generation role
• Experience in a demand generation leadership role, preferably in the B2B enterprise software space or a complex technical market with longer sales cycles.
• Excellent understanding of how to analyze and optimize conversion rates across the sales and marketing funnel.
• Technology skills in marketing technology and automation systems including Salesforce, Marketo, Domo, Salesloft, Demandbase
• Demonstrable success delivering earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), and owned channels (web, webinar, podcast) demand generation programs.
• Direct experience managing an SDR team or proven success in working closely with SDR teams.
• Data acquisition and management knowledge to support lead nurturing and outbound programs.
• Highly quantitative with a very strong understanding of data.
• A desire to work both at a strategic level and tactically on projects and campaigns.
• Excellent decision-making skills regarding allocating marketing spend.
• Self-motivated and results-driven.
• Degree educated.

PHYSICAL DEMANDS AND WORKING CONDITIONS

• Ability to operate a computer and work at a desk for extended periods of time
• Ability to communicate effectively in writing, in person, over the telephone and in e-mail
• Ability to travel when required