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JOB SUMMARY
The Gaylord Hotels brand public relations manager is responsible for leading the day-to-day execution and development of the brand public relations strategy. They are a primary storyteller for the Gaylord brand and responsible for developing the proactive PR strategy for the Gaylord Hotels brand, inclusive of its six resorts, F&B outlets, group and meetings business, water parks, innovative special events and Christmas programming, and more. They will work closely with media and influencer partners to develop long-term relationships, build pitch strategies, draft and review press releases, and find opportunities to secure earned media placements aligned with brand priorities. They will work closely with brand and property stakeholders to align with local PR strategies and priorities and identify the most effective strategic approach. They will also be responsible for compiling clip reports and reporting out on efforts across the brand, communicating wins and opportunities with stakeholders across the organization.
The ideal candidate has strong written and verbal communication skills, relationships with and knowledge of the national media landscape as well as applicable regional media aligned with Gaylord Hotels key locations (Dallas, Denver, Orlando, Nashville, DC, and San Diego). They will have a strong knowledge of social media and its impact on public relations and brand reputation as well as experience with influencer marketing.
The brand public relations manager will report to the Sr. Director, Integrated Marketing as part of the brand integrated marketing team. Success in this role is measured through quantity and quality of earned media placements in alignment with business strategies/priorities.
CANDIDATE PROFILE
Education and Experience
Required:
CORE WORK ACTIVITIES
Strategy & Relationships
Public Relations Activities
General
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.Full Time
Accommodations
$100k-131k (estimate)
03/08/2024
04/29/2024
marriott.com
LOCK HAVEN, PA
>50,000
1927
Public
JOAN MARSHALL
$10B - $50B
Accommodations
Marriott is a diversified hospitality company that manages and franchises a broad portfolio of hotels and related lodging facilities.