Description

• Strategize, develop, and execute PPC campaigns across various platforms, including Google AdWords, Bing Ads, and social media channels, to drive patient acquisition and engagement.
• Conduct in-depth keyword research and competitor analysis to ensure optimal campaign performance.
• Monitor, analyze, and report on campaign performance, leveraging insights to optimize and refine strategies for improved ROI.
• Collaborate with the marketing team to produce compelling ad copy and visuals that align with our brand and resonate with our target audiences.
• Manage budgets effectively, ensuring maximum efficiency and return on investment.
• Keep abreast of the latest trends and best practices in PPC and digital marketing to continually enhance our campaigns.
• Work closely with our partner practices to understand their unique goals and adjust campaigns to align with their objectives.

• 3-5 years of proven experience in managing PPC campaigns, with a track record of enhancing campaign performance and achieving business objectives.
• Expertise in Google AdWords, Bing Ads, and social media advertising platforms.
• Strong analytical skills and proficiency in Google Analytics and other data analysis tools.
• Exceptional communication skills and the ability to work collaboratively with a team or independently.
• Detail-oriented and analytical, with a proactive approach to problem-solving.
• Capability to manage multiple projects in a dynamic, fast-paced environment.
• Bachelor’s degree in Marketing, Business, or a related field preferred

• Experience with Adobe Creative Suite (Photoshop, Illustrator, etc.) is highly advantageous, providing an opportunity to directly contribute to the creative aspects of our marketing campaigns.