Mantell Associates is partnered with an innovative organisation who are searching for a Director of Retail Marketing.

Director of Retail Marketing - Responsibilities:

• This critical role will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, increase sales, and enhance the consumer experience within retail partners' stores
• Lead the development and implementation of retail marketing strategies and programs in brick-and-mortar retailers, in alignment with overall company objectives
• Utilize POS data, sell-in data, and market trends to analyze performance, identify opportunities, and develop actionable insights to optimize marketing initiatives and drive sales growth
• Collaborate closely with cross-functional teams, including Sales, Product Development, and Creative, to ensure alignment and execution of integrated marketing plans
• Review and analyze planograms, promotional calendars, and merchandising opportunities to maximize product visibility and optimize shelf presence
• Craft sales pitch presentations and consumer awareness, consideration and conversion strategies to drive in-store sales
• Develop and execute in-store marketing campaigns, including point-of-sale materials, signage, displays, and promotions, to effectively communicate key product benefits and drive consumer engagement
• Partner with retail buyers and category managers to negotiate promotional opportunities, secure premium placement, and drive incremental sales through effective merchandising strategies
• Monitor and evaluate the performance of marketing initiatives, conduct post-promotional analysis, and provide actionable recommendations for continuous improvement
• Stay abreast of industry trends, competitive landscape, and best practices in retail marketing, and leverage insights to inform strategic decision-making and drive innovation
• Manage and mentor junior retail marketing professionals, providing guidance, support, and development opportunities to foster a high-performing and collaborative work environment

Director of Retail Marketing - Requirements:

• The ideal candidate will possess a strong background in retail marketing, data analysis, and campaign execution, with a proven track record of success in driving results in a competitive retail environment
• Bachelor's degree in Marketing, Business Administration, or related field
• Minimum of 7-10 years of experience in retail marketing, preferably within the consumer packaged goods (CPG) industry
• Proven track record of success in developing and executing retail marketing strategies that drive brand awareness, increase sales, and enhance the consumer shopping experience
• Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions
• Experience working with POS data, syndicated data sources (e.g., IRI, Nielsen), and retail analytics platforms
• Excellent communication and negotiation skills, with the ability to build and maintain effective relationships with retail partners and internal stakeholders
• Strategic thinker with a results-oriented mindset, strong problem-solving abilities, and a demonstrated ability to drive cross-functional collaboration and alignment
• Leadership experience, with a track record of effectively managing and developing teams to achieve individual and organizational goals
• Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and market condition

Mantell Associates is a specialist Pharmaceutical and Life Science headhunting firm. For more information on this opportunity, contact us at 1 (786) 485 1298.