Overview

The Director of Digital Publishing & Operations will provide operational expertise and on-platform support for MLS owned digital platforms. This role will lead on-platform content publishing, site/app marketing updates, content troubleshooting, and be a supportive resource for production and owned platform operations.

Serving as a link between the Digital Marketing and Technology teams, this individual will support campaign management and be on the front line of site and app operations while partnering to understand and serve digital product roadmaps.

The person in this role is passionate about the MLS brand and product, curious, thoughtful and understands the importance of process, deadlines, and accountability. This individual should have technical proficiency and the ability to recommend strategic initiatives for audience growth.

Responsibilities

• Be the primary resource for MLS owned platform content publishing, management, troubleshooting, and campaign execution from the MLS Digital Marketing team working deep in the current MLS CMS across both English and Spanish.
• Work closely with MLS Digital Marketing and Technology teams to recommend and implement marketing levers and programs to attract and retain MLS fans on site and app.
• Support match-day coverage across site and app, including but not limited to: editorial publishing, web video management, web livestream capabilities, owned platform feature implementation, Google OneBox and Web Stories.
• Make recommendations on SEO optimization, new owned platform features and programs to acquire MLS fans.
• Be a technical resource to MLS Clubs for owned platform features and publishing.
• In partnership with the Sr. Director of Content, oversee ongoing yearly budget allocations for production. Drive alignment with vendors, tools and agencies where applicable.
• Work closely with BI teams to pull data and analyze performance across marketing initiatives on web and app.

Qualifications

• Bachelor’s Degree
• 8 years of experience, with 6 years of hands-on experience in digital operations, publishing, CMS management and 3 years of hands-on experience in SEO, audience management and digital growth.

Required Skills

• Direct experience working in Deltatre FORGE CMS, or similar.
• Spanish Language Proficiency; ability to read, write and translate at a native fluency level.
• Comfort deriving insights from web analytic platforms and experience implementing optimizations from insights.
• Superior organization, project management skills and attention to detail with the ability to multi-task and meet deadlines with minimal supervision.
• Ability to work effectively in a fast paced, team environment.
• Ability to work flexible hours, at the speed of sports and on match nights, including evenings, weekends, and holidays.
• Strong interpersonal skills with a focus on building an inclusive, empathetic culture and the ability to effectively communicate, both verbally and in writing.
• Bring a can-do, positive attitude toward projects and challenges.
• High-level of commitment to a quality work product and organizational ethics, integrity and compliance
• Demonstrated decision making and problem-solving skills
• Proficiency in Word, Excel, PowerPoint and Outlook

Total Rewards

Starting Base Salary: $115,000 – $150,000. MLS/SUM base salaries are contingent upon several factors including individual qualifications, market financials, and operational business needs.

We are committed to providing a Total Rewards package that attracts, supports, engages, and retains talent through the following:

• Benefits – comprehensive and competitive medical, dental, and vision benefits, as well as a suite of programs to promote well-being including a $500 Wellness Reimbursement. A generous PTO offering, and hybrid Office/Remote Work Schedule are also offered to promote Work-Life balance!
• Career & Professional Development – on the job training, feedback, and on-going educational opportunities to continue your personal and professional development.
• Employee Engagement – office perks, discounts and employee events that go “beyond the traditional paycheck” to make you feel a part of our team and inspire you to elevate the Game!

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

We are committed to providing equal opportunity and reasonable accommodations to employees with disabilities. MLS/SUM complies with the Americans with Disabilities Act and all other applicable federal, state, and local laws regarding disability discrimination and accommodation.