Magic City Discovery Center

Position Description - Marketing Coordinator

ORGANIZATION:

The mission of the Magic City Discovery Center is to engage children and families in the magic of lifelong learning through discovery, creativity, and play. Our vision statement is: The Magic City Discovery Center is a destination to bring children, their families and caregivers together in an interactive environment that inspires creativity, encourages play and enhances education.

SUPERVISORY RESPONSIBILITIES: N/A

REPORTS TO: Executive Director

POSITION OVERVIEW:

The marketing coordinator is responsible for delivering positive and engaging communications to attract guests to the center so they may experience phenomenal STEAM activities.

ESSENTIAL FUNCTIONS:

· Strategize, design, and determine placement for organic and paid posts and ads to push out via Facebook Meta, Instagram, Google, TikTok, LinkedIn, and YouTube.

· Ensure MCDC’s brand guidelines are applied consistently and correctly for all digital tasks.

· Produce monthly analytics reports to track digital media trends.

· Produce the digital e-newsletter and push it out via Mailchimp.

· Responsible for the website software and website, including design, content, photography, news, videos, membership management, donor management, payment software, remarketing, etc. plus oversee the integration of Versai.

· Research and implement innovative marketing strategies through continued social media and Google platform training to stay up to date with changing trends.

· Contribute to strategic marketing, branding, communications, and long-term planning.

· Create digital marketing materials.

· Create radio and TV ads.

· Storyboard, schedule individuals, capture video, edit and produce videos and photos for release.

· Responsible for purchasing equipment needed for videography and photography.

· Manage the MCDC marketing plan which includes developing and implementing internal and external marketing strategies to drive sales and build brand awareness.

· Ensure MCDC’s brand guidelines are applied consistently and correctly for all marketing and communications activities.

· Responsible for “the voice” of the Magic City Discovery Center via writing style and overall tone of MCDC ads, digital media posts, e-newsletters, videos, and the website by writing, proofreading, and editing creative and technical content in collaboration with the digital media specialist.

· Develop the marketing budget with the E.D. and then manage the marketing budget.

· Prepare and distribute news releases.

· Direct the production of the annual report.

· Function as the liaison to all media contacts and informational outlets.

· Negotiate with vendors to select various media buys and video production.

· Manage the acquisition and use of organic videos and the production and use of professionally produced videos.

· Analyze and report on the performance and efficiency of campaigns, digital media posts and website activity.

· Oversee the selection and management of the website software and web content.

· Research and implement innovative marketing strategies.

· Participate in continuing education and training opportunities.

· Manage the bids, purchases, and distribution of promotional items.

· Contribute to strategic marketing, branding, communications, and long-term planning.

· Manage the logistics of MCDC on-site community and outreach events.

· Chair the marketing committee.

· Manage and track donation requests.

· Facilitate marketing collateral needed for presentations.

· Coordinate Kid Ambassador Program.

· Assist with venue, tour and event coordination.

· Other duties as assigned.

HOURS: Full Time.

JOB SPECIFICATIONS:

EDUCATION/LICENSE/CERTIFICATE REQUIREMENTS:

o Bachelor’s degree or equivalent experience in marketing, digital media and/or public relations/communications.

o Minimum one year of experience with digital media platforms, website content and design, and marketing communications tasks.

EXPERIENCE REQUIREMENTS AND SKILLS:

o Knowledge of digital media platforms and ability to produce posts.

o Ability to manage website software and generate website design and content.

o Strong writing skills.

o Strong organizational skills with the ability to meet deadlines.

o Experience with design software.

o Strong communication and writing skills.

o Ability to manage a budget and communicate with vendors.

o Strong teamwork and collaboration skills.

o Website management.

o Analyze digital media.

o Experience with email distribution program preferred.

This job description does not list all the duties of the job. Your supervisor may make an assignment of other duties or instructions from time to time. This assignment of duties or instructions will be within your knowledge and skill base to ensure performance of the assignment in an adequate manner. Management has the right to revise this job description at any time. This job description is not a contract for employment and either you or the firm may terminate employment at any time, for any reason.

Magic City Discovery Center is an equal opportunity employer.

Job Type: Full-time

Pay: $14.00 - $22.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k) matching
• Health insurance
• Paid time off

Schedule:

• 8 hour shift

Experience:

• Marketing: 1 year (Required)

Work Location: In person