About Maesa
Maesa is the world's largest independent beauty incubator, housing numerous, fast growing "it" brands within all categories of beauty. We are a high growth global company in the middle of the transition from founder lead to private equity owned. With an incubation flywheel ideating on new global brand launches, Maesa pushes creative and technical boundaries to deliver exceptional performance and establish global staying power. Maesa has a keen focus on marketing and white space analysis, which guides its thinking on marketing existing brands as well as development of new brands through its extremely unique structure. We are vertically integrated globally with inhouse marketing, branding, product development/formulation, packaging design/engineering and regulatory. With a focus on modernity and sustainability, we design innovative solutions and make proactive choices to achieve environmental neutrality and consumer wellness. Maesa has mastered "commercializing creativity," making itself a leader in the fundamental revolutionary change in the beauty industry. Headquartered in New York and Paris, with additional offices in Los Angeles, Vienna, Dubai, Hong Kong, and Dongguan, Maesa employs about 400 team members worldwide.
Key to Maesa's success is our allegiance to our Core Values which include:
COLLABORATION: Creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors - all through a spirit of warmth and inclusivity.
CURIOSITY: Inquisitive by nature and willingness to see different perspectives, being solutions-oriented while embracing new challenges, and learning along the way.
GAME-CHANGING: Being proactive in identifying new opportunities for growth and improvement and having the courage to pursue new ideas and solutions, within a culture of agility and adaptability.
CREATIVITY: Contributing to a culture that is dynamic, innovative, and forward-thinking,
and that encourages leaning into creative potential and experimentation in order
to drive growth and successful outcomes.
DISCIPLINE: Embracing focused, systematic, and goal-oriented behaviors with a disciplined and structured approach to create powerful outcomes.
Job Summary
Pay Range: $115,000 - $140,000/yr. Exact compensation may vary based on skills, experience, and location.
We are looking for a passionate Haircare & Tools product development expert with proven experience in beauty/CPG to join our innovation & incubation team. This role spearheads the strategy & development of new products from ideation to launch across multiple brands in our haircare portfolio. It offers a unique opportunity for someone wanting to leave their mark in the industry by leading innovation & product development for haircare brands. The ideal candidate is a trend savvy hair product guru that can help define steer innovation pipeline. This candidate is social savy, obsessed with beauty products and brings a mix creativity and love for data. Over the last few years, the brand has also expanded to certain key global markets in Europe.
Responsibilities:
Innovation Strategy:

• Drive creation, development & execution of innovation strategy products counter for hair care and hot tools innovation, ensuring alignment with brand objectives; manage all aspects of product development lifecycle from concept to counter
• Utilize data-driven insights to identify opportunities for product innovation and market differentiation.

Product Development:

• Product expert on formula, ingredients, benefits, usage, relevance to portfolio
• Identify white space / translate into meaningful NPD ideas
• Present product concepts & development stages to leadership team, founder partners, retail partners, brand marketing counterparts
• Spearhead creation of compelling product concepts, applying sharp copywriting skills to articulate unique selling propositions & brand narratives.
• Collaborate closely with design to ensure aesthetics align with brand identity & resonate with consumers.

Market Research:

• Lead/present ongoing category trend, competitive intelligence and market analysis
• Collect organize necessary product documentation to support go to market needs
• Partner with suppliers for innovation, trends, new technologies
• Ensure internal documents have most updated & accurate product information
• Leverage data analysis to inform product development decisions, ensuring that each product aligns with market demands and preferences.

Cross-Functional Collaboration:

• Foster a collaborative environment by working closely with cross-functional teams & key stakeholders, including marketing, sales, operations, buyers, founder partner to ensure seamless execution of product launches.

Qualifications And Requirements

• Bachelor's degree in a relevant field (business, marketing, product development, etc.); advanced degree is a plus.
• 5-7 years of experience in product development or similar for haircare and hair tools
• Data savvy: proficient in data-driven decision-making and utilizing data analytics tools (IRI, Nielsen...)
• Flexibility resilience to work collaboratively in a dynamic, fast-paced environment
• Strong strategic, analytical, critical thinking, and problem-solving skills
• Exceptional project management and organizational skills with acute attention to detail.
• Excellent oral & written communication / presentation and leadership skills
• Creative thinker with a passion for driving innovation and staying ahead of market trends in the beauty industry.
• Able to convert product/customer feedback into insights that drive development of new products.
• Social media aware
• Creative, innovative, organized.
• A team player & aspiring team leader
• Curious & passionate about products the consumer
• A self-starter with the ability to operate independently.
• Someone who rolls up sleeves to help others as opportunities arise.
• Flexible & open to take on additional responsibilities when needed.
• A problem solver who can deal with ambiguity.
• Action and results oriented.

Perks And Benefits
Maesa offers a variety of benefits for eligible employees, including optional health, dental, and vision plans, a 401k, and a hybrid office policy. Employees can choose to enroll in wellness programs, life and disability insurance, and commuter benefits. Through generous paid time off and Summer Fridays, Maesa encourages wellness and balance among employees.
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