Join the LuCrew!

Lulus Vision

At Lulus, our team is committed to offering the best possible service to our customers throughout the world. Our fun and casual work environment focuses on innovation and teamwork at all levels of the organization. We are always on the lookout for talented and dedicated people to join the Lulus team as we continue to build our community!

Our Commitment

Lulus is proud to be an equal-opportunity employer and strives to create an organizational climate that fosters belonging, dignity, and justice so that all our team members can show up as their authentic selves and thrive. We are committed to increasing the representation of marginalized people across our team through hiring practices that value lived experience and unique perspectives. Our work environment embraces creative expression, collaboration, and connection without the expectation of assimilation.

Job Summary

The Brand Director at Lulus is responsible for developing strategic plans to grow brand initiatives and will lead cross-functional team members to further brand growth. Reporting to the Senior Vice President of Brand Marketing, this role oversees the brand team, including marketing managers, influencer teams, and social media teams. The Brand Director is responsible for defining and maintaining the brand's unique positioning in the market, ensuring that brand messaging resonates with the target audience, and developing integrated marketing campaigns that drive brand awareness, engagement, and loyalty.

The Brand Director will also work closely with the Creative Director on building and maintaining a cohesive brand story and tone of voice for the Lulus brand. This candidate should be steeped in pop culture, aware of trends (particularly in digital, social, and fashion), and familiar with developing brand positioning and differentiation in a competitive landscape. This role is central to the brand's positioning and how it engages with customers. The Brand Director will identify and build strategic partnerships with brands and collaborators to elevate the Lulus brand.

What You’ll Do

• Develop and implement comprehensive brand strategies that align with the company's overall goals and objectives.

• Define and maintain the brand's unique positioning in the market to differentiate it from competitors.

• Develop and oversee the creation of brand messaging that resonates with the target audience and effectively communicates the brand's values and attributes.

• Lead the development and execution of integrated marketing campaigns that drive brand awareness, engagement, and loyalty.

• Collaborate with internal teams, including marketing, product development, and sales, to ensure that brand strategies are integrated across all touchpoints.

• Conduct market research and analysis to identify trends, consumer insights, and competitive threats that inform brand strategies.

• Manage the brand's budget effectively, ensuring that resources are allocated efficiently to achieve brand objectives.

• Monitor and evaluate the performance of brand initiatives, using data and insights to optimize strategies for maximum impact.

• Led and mentored a team of marketing professionals, providing guidance and support to ensure the team's success in executing brand strategies.

What You’ll Need

• 10 years of experience at a relevant brand, media company, or creative agency

• 5 years of leadership experience required

• Expert in experience brand marketing

• Passion for fashion and previous experience with activations and pop-ups for fashion brands

• Ability to thrive in a fast-paced and team environment with strong time management skills

• Experience evaluating and negotiating contracts

• Proven experience growing and maintaining brands

• Exceptional attention to detail, organizational and communication skills; and ability to manage multiple priorities at once

• Advanced knowledge of Microsoft Office Suite, specifically PowerPoint, Excel, and Word

• Travel and some night and weekend hours are requirements for this position

• Bachelor's Degree in Marketing, Business, Communication, or a similar discipline

What You’ll Love About Us

• Great Company Culture - Where you can be your true authentic self!

• Profit-Sharing Bonus Plan for applicable roles

• Medical, Dental, and Vision benefits

• Voluntary Life & AD&D Insurance, Critical Illness, Short Term Disability

• Prepare for the future - 401(k) Safe Harbor Plan - 4% company matching

• Employee Stock Purchase Plan (ESPP)

• Restricted Stock Units for applicable roles

• Wardrobe Perks - 30% employee discount!

• Recognition of employee birthdays and work anniversaries!

• Work that stays at work - Genuine work/life balance

• Rest and Relaxation - Generous Paid Time Off, Paid Sick Time, and Paid Company Holidays

• Paid Parental Leave

This position does not offer remote work. It is a hybrid role, requiring candidates to be open to working three days in the office: Tuesday through Thursday.

We’re ready to meet you! Come help us achieve our ambitious goals!

At Lulus, we believe our people are our greatest asset and we seek to structure competitive compensation offers to ensure that we can attract and retain the best talent. Our job postings include an annual base salary range for the role. The stated base salary range represents our good faith estimate as to what candidates are likely to expect, and we tailor our offers within the range based on several factors, including the selected candidate's educational and professional experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the selection process. Base salary is part of a total compensation package, which, depending on the position, may also include an annual bonus and other benefit programs.