Overview

The Sr. Manager, Marketing Operations & Programming will plan and execute strategies to attract, grow, and retain guests and ultimately drive sales. Sort, prioritize, and optimize promotional content and brand messaging to drive sales and reinforce differentiation. Maximize impact through optimizing audience, content, and channel combinations. Design, build and maintain reports on marketing KPI's. Leverage technology to orchestrate increasingly efficient and relevant activations.

Responsibilities

Master Go-To Market Plan

Personalization and Automation

Innovation

Other Responsibilities

Qualifications

Dimensions:

Influence marketing execution across owned retail store locations and over 10,000 hosts

Works Cross functionally with W. Lee Flowers, MDI & Alex Lee as well as all departments within retail for program execution.

#LI-JE1