Your Impact
The Assistant Marketing Manager, Loyalty Events will work with Loyalty Marketing leadership to assist in planning/implementing member experiences to engage and retain Pro customers. The position will report to the Director, Loyalty & Customer Marketing and will serve as a subject matter expert for loyalty event planning. The Assistant Marketing Manager will represent the work of the team to key internal and external stakeholders, as well as lead execution of loyalty programs.
What you will do

• Support execution of overall loyalty strategy, ensuring that projects track against program plan and forecasts

• Partner with Loyalty Marketing Managers to develop organizational processes for new loyalty functionalities and features

• Participate in business requirement gathering for program development and features implementation

• Partner with Loyalty Marketing, Brand Marketing, Customer Insights, Technology, and DACI teams in analyzing/interpreting data to draw clear, actionable insights and tactical plans for the assigned customer segment to drive customer engagement and retention

• Support Loyalty Marketing Managers in developing and tracking OKRs (objectives and key results), identifying trends and continuous improvement opportunities

• Apply understanding of modern marketing solutions (e.g., first- and zero-party data-enabled personalization, loyalty programs) to campaign planning

• Be an advocate for the customer and bring customer-first mindset to all initiatives

• Be comfortable operating in constant, rapid test & learn environment and driving organizational change through action

• Establish strong working relationships with cross-functional peers

Required Qualifications:

• Bachelor's Degree Marketing, Digital, E-Commerce etc.

• 3-5 Years Loyalty and Event Planning experience

• 1-2 Years Strong business acumen and experience running a P&L and/or working alongside P&L owners

• 1-2 Years Experience writing strategic briefs and working cross-functionally and leading customer marketing or integrated teams

• 1-2 Years Leadership experience, preferably in Agile cross-functional teams

Preferred Qualifications:

• 1-2 Years Experience managing loyalty programs at a retailer

• Experience developing and managing loyalty programs in collaboration with marketing and agencies

About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.