Livingston County Convention & Visitors Bureau (Explore Brighton Howell Area) is a 501 © 6 organization that promotes and encourages tourism and development of Livingston County, Michigan. We are the official destination marketing authority promoting and developing the visitor experience to targeted leisure, business, and group travel segments for sustainable community economic growth and quality of place. We are place-makers, collaborating with our community partners. We're forward-thinkers, always coming up with new ideas and staying ahead of the curve. Livingston County is a premier destination for leisure, sports, business, meetings, and beyond. We inspire travel! We want visitors to explore our area, dine in our restaurants, stay in our hotels, get out on our lakes and trails, have fun, and, if need be, get business done. To learn more about our Visitor’s Bureau, visit Explorebrightonhowellarea.com

Position Statement

The Digital Marketing Coordinator at Explore Brighton Howell Area executes the social media and digital marketing strategies and assists the team with updating partner website listings, creating content, contacting local tourism-related businesses for photos and related content, seek user generated content (UGC), updating event listings, social media management, and other marketing efforts.

Responsibilities

Social Media Coordination (65%)

• Develop and execute organic social media campaigns and content across numerous EBHA channels by producing content designed for optimal engagement and a positive organizational brand
• Schedule content in advance and supplement with real time posts
• Interact with users and respond to social media messages, inquiries, and comments using good judgment and following Explore Brighton Howell Area social media policies
• Visit attractions, sports facilities, events, and other locations to collect photographs and video
• Assist the Marketing Director as needed with leisure influencers and bloggers to reach digital marketing goals
• Work with Marketing Director to analyze digital performance and make recommendations to improve the effectiveness of social strategies
• Monitor dashboards to understand performance and opportunities to drive further visitation
• Monitor competing and aspirational channels for trends and ideas
• Find and share User-Generated Content via SnapSea platform to utilize on the Explore Brighton Howell Area website and other outlets

Communications (30%)

• Write and edit optimized blog content to inform readers and increase website performance
• Coordinate with local businesses, attractions, and event organizers for promotion
• Find and write content for local events to promote visitation for the explorebrightonhowellarea.com website
• Create relationships with local partners to curate marketing content
• Manage various web pages on the explorebrightonhowellarea.com website through WordPress

Additional Responsibilities (5%)

• Participate in staff and project meetings
• Participate in Explore Brighton Howell Area sponsored functions and activities as needed
• Other duties as assigned

Education & Experience:

• ·Bachelor’s degree in marketing, Communications, or related field preferred, but will consider all candidates with relevant work experience and a proven record of performance
• Recent experience in social media management, including content creation, scheduling, and analytics preferred

Requirements:

• Exceptional writing written and verbal communication skills
• Creative and critical thinking skills
• Able to manage situations with poise and professionalism
• Understanding of digital media, social media, and web strategies
• Ability to problem solve and excel in a fast-paced environment
• Excellent organizational skills
• Livingston County resident or knowledge of the area and its attractions
• Ability to work independently and as part of a team
• Valid driver’s license and ability to drive own car

Physical and Environmental Requirements

• Requires physical activity for extended periods of time such as computer work/keyboard typing, telephone use, bending, reaching, twisting, sitting, and standing
• Requires occasional lifting, pushing, and pulling of objects over 25 pounds

Explore Brighton Howell Area offers a hybrid work environment with a primarily 9 a.m.- 5 p.m., Monday-Friday schedule. Due to the nature of tourism, evening and weekend work may be required at times, but not consistently or frequently.

Please apply by May 31, 2024. No calls, please.

The above statements are intended to describe the general nature of the level of work being performed by the people assigned to this classification. They are not intended to be construed as an exhaustive list of all the responsibilities, duties, and skills required of personnel so classified.

Job Type: Full-time

Pay: $40,000.00 - $44,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday

Application Question(s):

• Are you in or near the Livingston County Area?

Experience:

• Marketing: 1 year (Preferred)
• WordPress: 1 year (Required)
• Social Media Management: 1 year (Required)

Ability to Commute:

• Howell, MI 48843 (Required)

Work Location: Hybrid remote in Howell, MI 48843