Description

The Social Media & Community Engagement Specialist is responsible for enhancing the Co-op's online presence, fostering community engagement, and promoting a positive brand image. This role involves managing social media platforms, creating content, and implementing initiatives to connect with the local community.
A cover letter is required upon submission of your application.
We thank you for your interest in applying!

Requirements

Essential Responsibilities and Functions

Social Media

· Curate content for the Co-op's social media platforms, including Facebook Instagram, and LinkedIn, as well as TikTok, a new platform for the Co-op. Execute social media strategies to increase brand awareness and customer engagement.

· Create engaging and shareable content, including compelling visuals, videos, and written posts.

· Collaborate with marketing and graphic design team to develop compelling content that aligns with the Co-op's brand and promotional calendar.

· Monitor and respond to customer feedback and inquiries on social media platforms.

· Address customer concerns and escalate issues to the appropriate departments when necessary.

Community Engagement:

· Implement initiatives to actively engage with the Co-op’s local community partners.

· Foster relationships with community organizations to strengthen the Co-op's community ties.

· Plan, coordinate and promote community events, classes, sponsorships, partnerships, and campaigns.

· Represent the Co-op at local events to enhance community visibility.

Promotions and Campaigns:

· Coordinate and execute social media promotions, contests, and campaigns to drive store traffic and increase customer loyalty.

· Collaborate with marketing and sales teams to align promotions with business goals.

Analytics and Reporting:

· Monitor social media analytics to measure the success of campaigns and initiatives.

· Provide regular reports on key performance indicators and insights to inform future strategies.

Collaboration with Departments:

· Work closely with marketing, merchandising, and store management teams to align social media activities with overall business objectives.

Other Duties · Live the Co-op's Culture and Values .

· Attend and participate in Open Book Management and weekly team meetings as required and adapt schedule to changing needs that arise.

· Perform other tasks as assigned.

Physical Job Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

· Regularly required to sit, stand, walk; use hands to handle or feel; reach with hands and arms; talk or hear; and smell.

· Occasionally required to bend; stoop; squat; kneel; climb; reach above shoulder height.

· Regularly lift, carry, and/or move up to 30 pounds.

· Ability to use computer keyboard, monitor, mouse, telephone, and various office equipment continuously.

· Ability to be present and working in assigned area for up to 3 hours without rest.

· Specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

· Ability to read register screen, product labels and shelf labels

Knowledge, Skills & Abilities

· Passionate about the Co-op and in supporting a strong local food system

· Excellent verbal and written communication.

· Marketing planning skills

· Strong understanding of social media platforms and trends.

· Ability to manage multiple projects and meet deadlines.

· Strong organizational and event planning skills.

· Proficient in social media scheduling and analytics tools.

· Creative thinking and ability to generate engaging content.

· Proficient with Adobe InDesign software.

· Intermediate to Advanced Microsoft Office Skills.

· Demonstrated experience writing and editing a variety of materials including recipes, social media posts, feature stories, blog posts, fact checking, web and educational materials.

· Detail oriented.

· Friendly and outgoing.

· Knowledge of Co-op products.