Overview

As a Channel Engagement Manager at Lewis, your primary responsibility is to oversee the planning, implementation, and management of integrated paid and owned media campaigns. You will work closely with channel coordinators, analysts, and directors to ensure that campaigns are executed, optimized, within budget, and meet client objectives. This role is in-person for our Nashville office.

• Reports to: Vice President | Channel Engagement

Qualifications

• Experience in mass and digital paid media planning and buying is required.
• Experience managing and optimizing media campaigns. You should be familiar with media planning tactics, including developing media plans, ad trafficking, and campaign monitoring.

Responsibilities

• Develop media strategies: Work with cross-functional teams to develop media strategies that align with client objectives and target audience needs. Identify target channels and tactics that effectively engage consumers.
• Manage media planning and buying: Ensure campaigns are executed on time and within budget and monitor campaign performance.
• Campaign reporting and analysis: Assist and sometimes lead reporting and analysis of campaign performance, including collecting data, analyzing performance metrics, and creating reports that provide insights into campaign effectiveness. Use data to optimize campaigns and provide strategic recommendations to clients.
• Manage vendor relationships: Work closely with media vendors to negotiate rates and secure placements. Build and maintain strong relationships with vendors.
• Stay up-to-date with industry trends and developments in media advertising and recommend new technologies and tools to enhance the Agency's capabilities.

At Lewis, we are dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your past experience doesn't perfectly match every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.