JOB DESCRIPTION You're an original. So are we. We're a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. Our brands stand for freedom and self-expression around the world. Where we lead, others follow. For more than 160 years, we've used the strength of our brands to lead with our values and make an outsized impact on the world. We employ more than 15,000 people globally to support our great brands: Levi's®, Dockers®, Denizen®, Signature by Levi Strauss & Co.™ and Beyond Yoga. About the Job Strategy Development: Help develop comprehensive PR activities aligning with the brand strategy, consumer insights and market trends Develop and implement global PR strategies to enhance brand visibility and media presence Coordinate with marketing teams to ensure agreement on brand strategies and campaigns Oversee the creation of seasonal press releases Support the PR lead in developing strategic and creative concepts for all global PR events including collection/product releases, cultural and values events, media partnerships Work with Press: Identify opportunities for brand exposure, partnerships, and collaborations Monitor industry trends and competitors to stay ahead in the fashion and lifestyle landscape, with a close eye on latest trends, consumer dynamics and behaviors Manage and edit updated press lists for all print, online, broadcast, social media contacts and outlets. Maintain PR and collaboration seeding lists; editor, talent and influencers Produce new press lists for events and projects Develop pitching strategy for brand stories and press releases to secure media coverage in fashion magazines, newspapers, dailies. Identify and foster relationships with editors, stylists, wardrobe stylists, producers, influencers to increase brand awareness and establish relevance. Support Reporting & Budget: Analyze media coverage to gauge PR effectiveness and make data-driven adjustments Determine measurable campaign objectives and KPIs Lead the Global PR Budget and work with the PR director on allocating costs and reflowing budget throughout the year Project & Event Management: Manage projects supporting seasonal product goals and product launches, Including sample product ordering/distribution, and product seeding Support with creative briefs, campaign shoots, press release, asset production, etc. About You 4 years of experience in PR or marketing Bachelor's degree or comparable working experience The expected starting salary range for this role is $77,300- $120,000. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, experience, skills, performance and business needs. Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes competitive pay, incentive plans, and a wide array of benefits designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits or other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law. Levi Strauss & Co. is committed to equal employment opportunity, affirmative action, and recruiting and maintaining a workforce that welcomes and respects people from diverse backgrounds while enabling our employees to make an impact. We value the unique combination of talents, experiences, and perspectives of each employee, making our collective success possible. We put a lot of thought into our programs to provide you with a benefits package that matters. Whether it is for medical care, taking time off, improving your health or planning for retirement, we've got you covered. Here's a small snapshot: 401K match: $1.25 for every $1.00 you contribute up to the first 6% of pay you save. Five hours of paid volunteer time per month with nonprofit organizations Product discount of 60% off regular-price merchandise Paid Family Leave #LI-Hybrid EOE M/F/Disability/Vets LOCATION San Francisco, CA, USA FULL TIME/PART TIME Full time Current LS&Co Employees, apply via your Workday account. At Levi Strauss & Co., you can be yourself — and be part of something bigger. We’re a company of people who like to forge our own path. We collaborate instead of competing. We believe that diverse perspectives make us stronger. And we try not to take ourselves too seriously. There’s plenty of room to make your mark here. Come work with us and wear what you love.