LEGENDS

Founded in 2008, Legends’ operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Legends IQ, Attractions, and Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.

GEORGIA TECH

The Georgia Tech Athletic Association (GTAA) and Legends formed a first-of-its-kind partnership to combine opportunities across multimedia rights, premium seating, ticketing, data analytics, business intelligence, and e-commerce into one integrated relationship. The partnership will take a customized and holistic approach for identifying new, engaging, and entertaining platforms for corporate partners and Yellow Jacket fans to connect with Georgia Tech athletics and position the Institute for success and growth in the evolving collegiate athletics landscape.

THE ROLE

The Creative Specialist will be an integral member of the team and is the key driver for managing, designing, and delivering effective, on-brand, and on-strategy creative for multi-channel marketing campaigns. You will be responsible for executing aspirational and compelling graphics and video content that will elevate the Georgia Tech’s brand story, support our goals, and inspire our fans and alumni to engage and purchase. We are looking for a self-starter, who is confident in their abilities, and able to work effectively with little supervision while managing multiple priorities. This individual should also be able to balance strategic problem solving with thought-provoking creative thinking. This role will report to the Manager, Marketing.

ESSENTIAL FUNCTIONS

• Concept and design a wide variety of graphics for Georgia Tech Athletics’ digital marketing channels, constantly innovating and brainstorming new ways of pushing the brand.
• Designs visual elements for email, direct mail, social media, ads, and video.
• Creates and edits video content for various communication channels and audiences.
• Actively and frequently research the Georgia Tech fan, their aesthetics, current trends, cultural touchpoints, brand competitors and digital platform utilization.
• Analyze industry trends and push the thinking and digital experience for Georgia Tech Athletics with new and exciting solutions.
• Work with other areas within Georgia Tech Athletics to seek out compelling stories and content to share with Georgia Tech Athletics fans and alumni.
• Ensure projects stay on track by handling multiple moving pieces simultaneously from origin to execution.
• Ability to meet deadlines and work with changing priorities.
• Maintain brand authenticity throughout all creative assets.
• Openly and frequently communicate with the Marketing Manager on projects and concepts.
• Understand, retain, and incorporate critical brand guidelines and standards into all content produced.
• Understand and translate institutional best practices into video and design elements including but not limited to ADA user-accessibility protocols.

QUALIFICATIONS

To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Bachelor’s Degree with major coursework in Digital Art & Animation, Graphic Design, Visual Arts, Multimedia Design, or a closely related field.
• 1 to 3 years’ demonstrated experience in graphic design and video editing
• Highly proficient in Adobe Creative Suite on MAC; specifically, Photoshop, Illustrator, and InDesign – experience with After Effects and Adobe Premiere is a plus
• Advanced knowledge in digital best practices, layout design and typography.

• Desire to think “outside the box” generating new and innovative content and tell the story of Georgia Tech Athletics in a dynamic way.

• Detail oriented and highly organized.
• Advanced understanding of digital formats across screen sizes and devices.

• Excellent interpersonal, verbal, and written communication skills; ability to communicate effectively at all levels both internally and externally.

• Ability to handle multiple design projects in a fast-paced weekly workflow.

COMPENSATION

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

LOCATION: On Site

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.