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Remote-first
Since March 2020, our Zoomers have worked remotely and reported an overall better work-life balance with more time for family and personal wellness.
At the end of 2021, LegalZoom made the official commitment to being a remote-first company. Remote-first means that there is no expectation that Zoomers come into an office for a fixed number of days outside of those employees identified as essential onsite workers. While we remain a remote-first culture, our local offices have evolved as collaboration spaces for Zoomers to meet and engage in person.
This position will be (remote/or SF Bay Area, LA Metro, and Austin Metro office location/s).
Overview
We are seeking an experienced and strategic Group Manager, Campaign Strategy and Lifecycle Marketing to lead and oversee a dynamic team of 4 lifecycle marketeers. The ideal candidate will be a data-driven, technical, and innovative marketeer with a proven track record in developing and executing successful lifecycle marketing strategies that directly influence key business drivers across multiple programs and channel surfaces. This role offers the opportunity to shape the customer journey, drive customer engagement, and enhance our brand's impact. This role reports into the Senior Director, Lifecycle Marketing and will be a close partner to product management and product marketing leaders to align campaign strategy across all of our lines of business.
As Group Manager for our campaign strategy team, you will be directly responsible for defining our audiences and messaging across our email and SMS surface channels as well as defining the campaigns cadence that optimizes our programming across our SMB and Consumer audiences. To succeed in this role, you will need to be a player-coach—delegate and achieve quality work through others while owning your own programming and ensuring overall group success while mentoring and leading your team. You will need to know how to use data analytics tools, such as Tableau, to not just view performance but to dive in across multiple views to derive the insights needed while setting new requirements for more data visualizations to be built. You will need to be a team player who is unconcerned with placing blame while simultaneously identifying root causes of positive and negative impacts and how to amplify or mitigate them.
A day in your life will often involve opening your insights and analytics dashboards to check program performance across your team and passing questions to your team for performance signal; meeting with the Group Manager, Marketing Technology—a peer on Lifecycle Marketing—to align on campaign prioritization, audience targeting, and campaign build processes; meeting with product marketing managers to create, edit, and review campaign briefs and audit for copy, audiences, cadence; meeting with data science and data engineering to review propensity models and provide requirements for new models and audiences that feed into our customer data platform; designing experiments within the email and SMS channels that constantly optimize campaign performance; and working on broad install-base comms (such as newsletters) that have wide reach and looking for opportunities to surprise and delight our customers.
You will
You have
LegalZoom is a remote-first company and the national range for this role is ($125,000-174,000). Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.
Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Full Time
IT Outsourcing & Consulting
$92k-120k (estimate)
09/20/2023
05/14/2024
legalzoom.com
GLENDALE, CA
1,000 - 3,000
2001
Public
DANIEL WERNIKOFF
$500M - $1B
IT Outsourcing & Consulting
LegalZoom provides online legal advisory and document preparation services for individuals and businesses.